Chinese New Year 2021
Luxury Brands Missed A Valentine’s Day Opportunity
Although it coincided with the Chinese New Year holiday, consumers still managed to show up for Valentine’s Day. But could brands have done better? Read More
As China’s CNY Spending Habits Change, Alibaba Adapts
Normally, China handles the world’s largest annual human migration during CNY. But this year’s celebrations saw 61-percent fewer journeys than in 2019. Read More
The Best C-Beauty Campaigns for CNY
Jing Daily looks at five brilliant CNY campaigns from C-beauty brands and how these local names market for this traditional festival with modern twists. Read More
Why Made in China Won The Spring Festival Gala
Over one billion viewers tuned in to China’s 2021 Spring Festival Gala. So, who were the real winners of this glamorous event? Read More
Chinese Luxury Staycationing at Its Best: The Hainan Experiment
Hainan may not be your idea of the ideal vacation, but it’s sure good enough for some serious shopping now — Happy Lunar New Year! Read More
Did Luxury Brands Learn Their Lessons This CNY?
As we approach Chinese New Year in 2021, Jing Daily asks: Has luxury learned its lessons for the Year of the Ox? Read More
China Domestic Travel Revival Slows As CNY Bookings Deteriorate
As COVID-19 outbreaks across China result in new restrictions on travel, Spring Festival staycation bookings have skyrocketed. Read More
How Was Fendi’s Traditional CNY Campaign Judged?
Jing Daily's weekly analysis of the very latest digital luxury brand campaigns in China from Maison Margiela, Cartier, and Fendi. Read More
Three Top Marketing Trends for the Year of the Ox
As an uptick in COVID-19 cases threatens Chinese New Year travel, brands are scrambling to meet demand for “new” New Year’s goods and hometown products. Read More
Can this Brand Make Avant-Garde Mass in China?
Maison Margiela is opening a second store in Chengdu this week. But as it expands in China, can it retain its avant-garde spirit? Read More
