Chinese New Year 2021
The Top 5 Luxury Brand Campaigns of 2021
With consumption repatriation surging in China this year, luxury brands worked harder than ever to craft unique, localized campaigns in 2021. Read More
Why Vacationwear – Yes, Vacationwear – Is The Hot New Trend In China
Focusing on new categories is an innovative way to boost revenue and market awareness, and one that is booming with young Chinese is vacationwear. Read More
3 Key Findings From Bain x Altagamma Luxury Report
Bain reports that luxury could recover as early as this year. Aside from Chinese consumers and online channels, what other factors are driving this rebound? Read More
Estée Lauder’s Earnings Reflect Post-COVID Beauty Trends
Although makeup demand slumped, the pandemic-induced pivot to skin care and fragrance helped Estée Lauder’s Q3 sales soar 16 percent to $3.86 billion. Read More
Moncler Can Thank China For Its Comeback
Although Moncler posted strong Q1 results, with revenues rising 21 percent, CEO Remo Ruffini says there’s still much work to be done. Read More
Gucci Leads Kering’s Growth Once Again
After staining Kering’s scorecard in 2020, Gucci has managed to reclaim its star status this quarter, surging 25 percent in revenues. Read More
Omnichannel Marketing Drives Berluti’s Legacy Reinvigoration in China
Berluti has unveiled its first China art event — a masterful blend of digital and physical initiatives exploring the pandemic-related boundaries. Read More
These Western Brands Are Winning China’s Local Markets
These global brands have built outstanding localization strategies in China by tailoring content to their regional consumers. Read More
Burberry’s Sales Rebound Sparks Hope for Luxury Retail
Burberry expects Q4 sales to be 28 to 32 percent higher than the same period last year, reinstalling confidence in the luxury industry. Read More
Meet The Brand That Made $3 Million In Digital Sneakers
RTFKT’s sneaker drop with FEWOCiOUS earned three million. Now, it’s auctioned off a gold sneaker for CNY on China’s digital marketplace, Treasureland. Read More
