Chinese netizens
The Douyin KOL Helping Luxury Tap China’s Lower-Tier Cities
The Douyin KOL @diandilahai is offering a gateway to luxury through his humorous recreations of high fashion campaigns. It’s frivolous, but luxury should be watching. Read More
Will Luxury Hold Bilibili’s Sexism To Account?
Bilibili is being called out by netizens for propagating sexist content. Why aren’t international fashion brands taking a stand? Read More
Louis Vuitton Rolls the Dice With New Ambassador Liu Yifei
Louis Vuitton chooses the star of the Disney motion picture Mulan, Liu Yifei, as its brand ambassador. How will netizens react? Read More
Dior’s Failed China Livestream Is A Western Luxury Problem
Over 11 million people in China viewed Dior’s latest collection. The feedback was harsh, prompting the question: Does luxury even care about livestreaming? Read More
Angelica Cheung Exits Vogue China. What Now?
The trailblazing editor-in-chief for Vogue China, Angelica Cheung, will leave her post next month, but does she have her next move planned yet? Read More
Pinduoduo Sales Jump Alongside Chinese Consumer Spending
On November 12, China’s third-largest e-commerce player, Pinduoduo, posted a revenue jump of 89 percent to $2.1 billion over the third quarter. Read More
Nike China Cuts 400 Jobs to Make Way for Digital
Nike China has announced plans to lay off 400 employees from Mainland sites, which might be due to the brand’s faster-than-expected digital sales growth. Read More
Every Second Counts: The Race For China’s Smartphone Crown
Pre-orders on JD.com for Huawei’s latest Mate 40 Pro release sold out in 28 seconds, which beat Apple’s 30-second record. Which smartphone will rule China? Read More
Perfect Diary Sets Sights On Luxury Dollars With New Spokesperson
Chinese domestic beauty brand Perfect Diary announced that actress Zhou Xun would be its first global spokesperson since the brand’s debut three years ago. Read More
What Does A K-Pop Boy Band Controversy Say About Chinese Netizens?
A goodwill event for US and Korean fans of the popular K-pop boy band BTS ended up causing a national controversy in China. Read More
