chinese millennials

A furious war is waging on China social media over Louis Vuitton’s surprise announcement yesterday that it has named 27-year-old celebrity Kris Wu as its global brand ambassador. Read More

For Italian brand Ermenegildo Zegna, the focus is on innovations in China, its CEO Gildo Zegna hinted at the WWD Apparel and Retail CEO Summit yesterday. Read More

AI is not simply a yellow brick road to financial success. There will be some key challenges for luxury companies wanting to use AI. Read More

Luxury brands like Louis Vuitton, Cartier, Christian Dior and Gucci are using digital tools, such as WeChat and Weibo, to connect with Chinese millennials Read More

Researchers and trend watchers have noticed a shift in luxury shopping behaviors and attitude, especially among a younger demographic who may not be quite as willing to splash their cash on high-end products as they once were thought to be. Read More

What should brands do to stand out in a marketplace crowded with influencers? Read More

Chinese millennials are turning to a mysterious and futuristic science to transform their appearance that’s known cryptically as "Black tech".  Read More

Here are three examples to illustrate the recent retro fashion and luxury trend among the nostalgic Chinese millennial consumers. Read More

Despite a downturn in recent years, China is leading the way for the recovery of the entire Swiss luxury watch industry. Read More

Doubters of the strength of Chinese luxury spenders are still stuck far in the past. Read More