chinese millennials

The idea of the plus-size fashion is resonating with an increasing number of Western women but have yet to find a large audience in China. Read More

Euromonitor uncovers several disruptors in the global luxury business, including an emphasis on experiences and sustainability. Read More

Luxury brands’ “Great Chinese Dream” is largely dependent upon China’s millennial and Gen-Z shoppers. But what if this promising outlook is partially fueled by debt? Read More

In China, Gen-Zers are on their mobile phones more than eight hours a day. Millennials complain on social media if they get bad customer service. Read More

A furious war is waging on China social media over Louis Vuitton’s surprise announcement yesterday that it has named 27-year-old celebrity Kris Wu as its global brand ambassador. Read More

For Italian brand Ermenegildo Zegna, the focus is on innovations in China, its CEO Gildo Zegna hinted at the WWD Apparel and Retail CEO Summit yesterday. Read More

AI is not simply a yellow brick road to financial success. There will be some key challenges for luxury companies wanting to use AI. Read More

Luxury brands like Louis Vuitton, Cartier, Christian Dior and Gucci are using digital tools, such as WeChat and Weibo, to connect with Chinese millennials Read More

Researchers and trend watchers have noticed a shift in luxury shopping behaviors and attitude, especially among a younger demographic who may not be quite as willing to splash their cash on high-end products as they once were thought to be. Read More

What should brands do to stand out in a marketplace crowded with influencers? Read More