chinese millennials

Chinese millennials are turning to a mysterious and futuristic science to transform their appearance that’s known cryptically as "Black tech".  Read More

Here are three examples to illustrate the recent retro fashion and luxury trend among the nostalgic Chinese millennial consumers. Read More

Despite a downturn in recent years, China is leading the way for the recovery of the entire Swiss luxury watch industry. Read More

Doubters of the strength of Chinese luxury spenders are still stuck far in the past. Read More

Despite their similarities, India and China’s millennials have evolved in markedly different ways, and there are key differences between the two markets. Read More

The FIFA World Cup is a boon for marketers with their eyes on China. Read More

As the growth of streetwear consumption in China surpasses that of other fashion categories, the increasing exposure to urban clothing will make consumers open to the option of investing in a pair of higher-priced sneakers. Read More

De Beers opened a "new retail" Forevermark jewelry store in Shanghai, China to target the country's millennial consumers. Read More

There’s a growing trend for younger buyers in China to leapfrog traditional credit cards and get online credit set up as their first credit usage. Read More

China's Generation Z is remarkably different from the previous generation. These are the mistakes luxury marketers keep making when targeting this group. Read More