chinese millennials
Learning from Gucci’s Wild Success with Millennials and Gen Z
Gucci is on track to become the largest luxury fashion brand in the world if its growth trajectory continues at its current pace. Read More
How Rimowa Boosts Tmall E-Commerce Sales with New China Brand Ambassador
Rimowa is experiencing a sales surge on its official flagship store on Alibaba’s B2C marketplace Tmall thanks to the new Chinese spokesperson Jackson Yee. Read More
Selling to Millennials and Gen Z in China: You are Only as Good as Your Last Experience!
In China, selling to millennials and generation Z means selling to digital natives who will interact with the brand mainly digitally. Read More
Why Most Luxury Brands Fail with Chinese Millennials
Despite the strong growth rate of the luxury market in China, most brands still fail to address Chinese Millennials appropriately. Read More
Digital Watch: How Chinese Millennials & Gen Zers are Re-connecting with Their Elders
Recent trends on Chinese social media networks are showing a strong desire from both children and elders to reconnect and share more with each other. Read More
Why Do Luxury Businesses Fail in China? Study the Data
Based on data analytics, Dr. Daniel Langer identified three reasons why some luxury brands' businesses have not yet taken off in China. Read More
China’s Ruyi Group is Growing Fast, But Can They Conquer the Luxury Market?
In the short-to-medium term, China's Ruyi Group will focus on integrating existing brands to maximize synergies within its fully integrated business model. Read More
6 Traits of Chinese Middle-Class Millennial Shoppers
The latest report from creative agency Ogilvy China, "Making Luxury Brands Matter," gets into the collective mind of the millennial demographic. Read More
Culture Marketing Is the Secret Weapon for Success in China
Fashion brands need new marketing approaches to meet the needs of the more discerning Chinese consumers. The approach requires Culture Marketing. Read More
Interview: The New Driver of Luxury Fashion? Contemporary Art
Jing Daily spoke to McKinsey Senior Partner Achim Berg to better understand younger Chinese generations’ latest frenzy for art and luxury collaborations. Read More
