chinese millennials

Based on data analytics, Dr. Daniel Langer identified three reasons why some luxury brands' businesses have not yet taken off in China. Read More

In the short-to-medium term, China's Ruyi Group will focus on integrating existing brands to maximize synergies within its fully integrated business model. Read More

The latest report from creative agency Ogilvy China, "Making Luxury Brands Matter," gets into the collective mind of the millennial demographic. Read More

Fashion brands need new marketing approaches to meet the needs of the more discerning Chinese consumers. The approach requires Culture Marketing. Read More

Jing Daily spoke to McKinsey Senior Partner Achim Berg to better understand younger Chinese generations’ latest frenzy for art and luxury collaborations. Read More

Bain & Co's latest report predicts that by 2025, the disparity between luxury shopping abroad and in China will even out. Read More

Dr. Daniel Langer shared a recent project, which his team used the AI technologies to solve the in-store "youth traffic" problem of a luxury client. Read More

China seeks to increase the luxury goods tax rate to curb Millennials' irrational spending on luxury brands and bring back a culture of frugality. Read More

Luxury brands need to break the mold in order to succeed in China. Here's how brands like Hermès and Icicle have found success in the market. Read More

The idea of the plus-size fashion is resonating with an increasing number of Western women but have yet to find a large audience in China. Read More