chinese millennials
How Luxury Brands Can Connect With Aging Chinese Millennials
Can luxury brands leverage the striking parallels between China’s millennials and its senior demographic to gain a stronger foothold in the county? Read More
Why Sustainability Is Trending With China’s Millennials
Sustainability was at the heart of this year’s Shanghai Fashion Week programming, but can the trend truly take hold in China? Read More
Predictions For The Chinese Luxury Market In 2021
Mainland China’s luxury consumers are more integral to luxury than ever. With that, here are Jing Daily’s predictions for the 2021 Chinese luxury market. Read More
Why China’s Young Consumers Love Brand Collaborations
China’s Gen Z and millennial consumers seek novel products that stand out from the crowd, fueling a rapidly evolving culture of innovative “mega-collaborations” between brands. Read More
Why The Outdated ‘Spirit Boy’ Style Is Making A Comeback In China
The tasteless Spirit Boy aesthetic is the latest trend to captivate China’s Generation Z. What do brands need to know about this ironic fad? Read More
Can COVID-19 Cool Off China’s Scalding Sneaker Market?
China’s primary and secondary sneaker markets experienced turbulence during the COVID-19 pandemic, but is China's “sneaker bubble” finally about to burst? Read More
Why Cross-Category Marketing Works In China
Certain marketing strategies produce better results than others, and cross-category marketing is one that has done well in China. Jing Daily looks at why. Read More
Can Tiffany’s New Face Fuel Its China Market?
Tiffany is betting big on China’s vast luxury market, appointing the popular Gen Z actor-singer Jackson Yee as the new face of its Tiffany T collection. Read More
What Is The Millennial Post-COVID-19 Consumer Sentiment?
Post-COVID-19, luxury brands are looking to China’s wealthy millennial middle class consumers to become the driving force behind consumption by 2025. Read More
How to Talk About LGBTQ+ in China in 2020
Navigating China's ambiguity towards LGBTQ+ issues is not easy for global brands. But fashion has always been the agents of change. Read More
