chinese millennials

China’s roughly 33 million surplus men, commonly referred to as Guanggun or “bare branches” have become a powerful consumer base for global luxury brands. Read More

Luxury consumers will only get more demanding in the future, and the key to attracting a new generation of buyers will be greater personalization. Read More

As China wakes up to a healthier lifestyle, young Chinese consumers and KOLs are driving up the demand for new luxury fashion and sportswear combos. Read More

As 2019 draws to a close, Jing Daily looks to 2020 and offers predictions on the main developments affecting the luxury fashion industry in China next year. Read More

Brand equity and storytelling is no joke in the China market, and ten years from now, it will be standard for successful luxury brands. Read More

This year was certainly eventful. From Burberry’s bizarre Chinese New Year campaign to a roll call of brand missteps, here are Jing Daily's top 5 articles of 2019. Read More

Compared to older generations, Gen Zers perceives jewelry quite differently. Jewelry brands need to understand how to take advantage of this growing market. Read More

More and more Chinese millennials have started to adopt a “Slasher” lifestyle that enables them to have more than one job — or identity. Read More

Knock-offs practically seem like a tradition in the Chinese market, but brands and sellers have been busy fighting for intellectual property. Read More

Capri Holdings Limited still has some serious challenges to overcome, but its ambition of becoming the first American luxury conglomerate is still on track. Read More