chinese millennials

As China's millennials becomes more sophisticated, brands should rethink how they can engage with the market to build long-lasting brand loyalty. Read More

Chinese millennial consumers are beginning to look beyond the luxury icons represented by Hermès and are now Increasingly on the hunt for niche labels. Read More

Ampoules have become a classic example of how, in the beauty industry, Chinese consumers are now demanding new products and learning how to verify them. Read More

It’s time for fragrance brands to look at Chinese men, a demographic that has untapped growth potential given their obsession with beauty products. Read More

Brands should use AI engine to analyze all available data points, including the millions of conversations consumers have about the brand online. Read More

Gucci is on track to become the largest luxury fashion brand in the world if its growth trajectory continues at its current pace. Read More

Rimowa is experiencing a sales surge on its official flagship store on Alibaba’s B2C marketplace Tmall thanks to the new Chinese spokesperson Jackson Yee. Read More

In China, selling to millennials and generation Z means selling to digital natives who will interact with the brand mainly digitally. Read More

Despite the strong growth rate of the luxury market in China, most brands still fail to address Chinese Millennials appropriately. Read More

Recent trends on Chinese social media networks are showing a strong desire from both children and elders to reconnect and share more with each other. Read More