chinese millennial

The tai tai is a globalized consumer who has a deep-rooted love for luxury goods and her own perception of value and preference. Read More

2018 saw new tax laws, growing consumer debt, and an unprecedented trade war in China, all of which had Western brands scrambling to make adjustments. Read More

A millennial-focused museum-retail complex will be at the heart of Hong Kong's new Victoria Dockside development as the city reinvents itself for a new era. Read More

In China, emerging luxury brands are shaking up traditional fashion shows, creating ‘story-living’ experiences that strive to build closer connections to their online fashion communities. Read More

The Italian brand is hoping a partnership with Adrian Cheng's Luxba Group and a new focus on millennials can turn things around after the brand closed 10 stores in China last year. Read More

Number one. Chuck Out Your 2018 China Marketing Strategy. Read More

While the anti-aging sector in the West is in decline, it's thriving in China where women as young as 20 are spending a large portion of their income on serums and essences. Read More

At the Résonances de Cartier exhibition in Shanghai, Litré discusses how the brand is positioned to respond to changing notions of luxury and romance. Read More

Blurred gender play is not a new phenomenon in China, it has become the norm rather than exceptions in the society today. Read More

Chinese celebrities Kris Wu and Zhou Dongyu turned heads sitting in the front row of Burberry's London Fashion Show, signaling the brand's continued efforts to draw millennials. Read More