chinese millennial
How Brands Should Navigate Douyin’s 600M Daily Users
With over 600 million active daily users, Douyin offers brands broad access to luxury’s increasingly important consumers: China’s Gen Zers and millennials. Read More
Why China Is A Decade Ahead In Social-Driven Sales
China is a decade ahead of Western e-commerce, thanks to social shopping. But how did it get there, and what should companies in China know? Read More
Bain & Co: 4 Trends In China’s ‘Unstoppable’ Luxury Market
The global consultancy Bain & Co. and Tmall recently co-released a new luxury report on China that further validates the market’s post-COVID-19 significance. Read More
The It Bag Goes Unisex in China
Today Chinese millennial men are looking beyond beauty, and the It bag market is the next step to make their style statements heard. Read More
Tapping into China’s Powerful Luxury Consumer: Hong Kong’s ‘Tai Tai’
The tai tai is a globalized consumer who has a deep-rooted love for luxury goods and her own perception of value and preference. Read More
The Top 8 Trends That Shaped the Luxury Industry of 2018 in China
2018 saw new tax laws, growing consumer debt, and an unprecedented trade war in China, all of which had Western brands scrambling to make adjustments. Read More
Museum-Retail Complex Latest Bid to Attract Chinese Millennials to Hong Kong
A millennial-focused museum-retail complex will be at the heart of Hong Kong's new Victoria Dockside development as the city reinvents itself for a new era. Read More
China’s New Creative Scene Disrupts the Traditional Fashion Industry
In China, emerging luxury brands are shaking up traditional fashion shows, creating ‘story-living’ experiences that strive to build closer connections to their online fashion communities. Read More
Ailing Shoe Brand Sergio Rossi Gets a Second Chance in China
The Italian brand is hoping a partnership with Adrian Cheng's Luxba Group and a new focus on millennials can turn things around after the brand closed 10 stores in China last year. Read More
The 5 Most Provocative Insights From London’s Millennial 20/20 Summit
Number one. Chuck Out Your 2018 China Marketing Strategy. Read More
