chinese millennial travelers
Marketing to Today’s Chinese Tourists Means Looking Beyond Stereotypes
Travel is a major factor brands must consider when marketing to the affluent Chinese consumer, but how explicit do they really need to be? Read More
Are Chinese FIT Travelers the Next Opportunity for Luxury Brands?
Chinese FIT travelers are becoming more and more significant. Firms need to adapt to these new travelers or risk being left behind. Read More
Airbnb Announces New Brand Name, Expansion in China
In a bid to expand its business in China's growing travel market, Airbnb is launching a new Chinese brand name and a new growth strategy for China. Read More
