chinese millennial traveler
Here’s What’s Inside the Chinese Millennial’s Paris Shopping Bag
Young Chinese shoppers in Paris are using social media to look for fashionable 'souvenirs' that are going to help them stand out, and luxury brands are starting to take note. Read More
Chinese Millennials Covet Dior, Prada When Shopping Abroad
Dior, Prada, Gucci and Coach are the top brand picks for Chinese millennials shopping abroad, according to a recent WeChat survey. Read More
Chinese Millennials Are Still Coming to Paris, But How Do They Shop?
Inspired by China's online bloggers and influencers, young, trendy Chinese travelers are beginning to wander beyond the historic luxury houses and to Paris's up-and-coming shopping districts. Read More
Alibaba’s Alitrip Rebrand Reveals Big Bet on Chinese Millennial Travelers
Alibaba Group is replacing its Alitrip brand with a new, hipper, brand that it hopes will appeal to Chinese millennial travelers. Read More
Hong Kong Remains Top Destination for Chinese Millennials, but South Korea and Thailand Are Catching Up
Chinese millennial travelers are increasingly interested in seeking out new cultural experiences as they head to destinations across Asia and beyond. Read More
China’s Millennial Travelers Inspire Digital-First Marketing Approach
In order to attract the young outbound Chinese tourist, businesses are increasingly using the digital habits of China's millennial travelers to their advantage. Read More
Chinese Millennial Tourists Shake up Travel Industry with Adventure-Driven Attitude
While their parents are sticking with tour groups, independent young Chinese travelers are changing the face of outbound travel from China. Read More
