Chinese millennial parents
Is Childrenswear The Growth Engine Of China’s Luxury Market?
Can luxury turn the heads of China’s millennial parents or is it down to local brands to dress their little princes and princesses? Read MoreWhatever Baby Wants: 5 Savvy WeChat Luxury Campaigns for Children’s Day
Many luxury brands have launched specially-designed Children's Day campaigns for the Chinese market on social media. Here are five WeChat campaigns that caught our attention. Read MoreLuxury Is Love for Millennial Parents’ Little Darlings
China's high-end kidswear market has huge potential, especially for those who understand how affluent young Chinese parents shop. Read More