Chinese millennial parents
China’s ‘spicy milk style’ slammed by state media as children’s soft porn
Chinese state media outlets are denouncing a trend of dressing children in sexy apparel. As more luxury brands expand into childrenswear, here’s one style to stay clear of. Read More
Is Childrenswear The Growth Engine Of China’s Luxury Market?
Can luxury turn the heads of China’s millennial parents or is it down to local brands to dress their little princes and princesses? Read More
Whatever Baby Wants: 5 Savvy WeChat Luxury Campaigns for Children’s Day
Many luxury brands have launched specially-designed Children's Day campaigns for the Chinese market on social media. Here are five WeChat campaigns that caught our attention. Read More
Luxury Is Love for Millennial Parents’ Little Darlings
China's high-end kidswear market has huge potential, especially for those who understand how affluent young Chinese parents shop. Read More
