Chinese millennial culture
China’s Millennial Burnout Culture Wear Luxury Like a ‘Badge’
Overworked and highly ambitious, many "burnout" Chinese millennials are turning to luxury shopping as a gesture of self-reward or self-care. Read More
Luxury Brands Build Mobile Games to Attract Chinese Millennials
Raised as only children, video games served as substitute siblings for many Chinese millennials. Brands such as Hermès and Dior have found ways to tap into that emotional connection. Read More
The Review: Record Moutai Profits, McCartney’s Break With Kering, and an AI Tailor
In this edition of The Review, we round up breaking news discussed in our daily newsletter from March 26-30, 2018. Read More
Chinese KOLs Are a Dime-a-Dozen, but Sometimes a Dime Well Spent
Almost half of young Chinese want to be influencers. With so many to choose from, brands can have an outsized influence by working with many of them, instead of one… Read More
Why “Made for China” Doesn’t Work For Luxury Brands
When a foreign brand designs products intended to resonate with Chinese consumers they are at risk of losing their attraction as a foreign brand. Read More
