chinese millennial consumers

To cater to the new Chinese cultural consumers, auction houses are entering the premium luxury resale space. Will this become the new norm? Read More

The coronavirus has given China's consumers a new set of fears, so how will their views on luxury consumption change once the epidemic is over? Read More

What would LVMH need to do in order to transform Tiffany from its historic past into a more relevant brand for millennials and younger global consumers? Read More

Rigid and highly aging-anxious, Chinese millennials are investing heavily in anti-aging products to avoid the future effects of aging. Read More

Overworked and highly ambitious, many "burnout" Chinese millennials are turning to luxury shopping as a gesture of self-reward or self-care. Read More

For our first CEO breakfast series in New York, we spoke to Daniel Langer, CEO of the digital transformation agency Équité, to discuss how brands can survive during uncertain economic and political times. Read More

Boston Consulting Group said the potential slowdown in Chinese demand is vital in determining the trajectory of the global luxury market in the medium term. Read More

A new report from a Chinese research agency questions whether the millennial market in China is a sustainable revenue source for luxury brands. Read More

A Chinese celebrity's endorsement post on Valentino was marked as a spam by Weibo, a major marketing and branding platform for luxury brands in China. Read More