Chinese millenials
Harrods Follows Galeries Lafayette’s Lead by Chasing Chinese Shoppers into China
Like many luxury stores, Harrods has had an eye on the China market. But now they're putting down roots in the mainland for the first time. Read More
Can Chinese Millennials and Gen Zers Warm the Freezing Global Diamond Industry?
Different from the U.S. which has a diamond purchasing habit for over half a century, China is still a new market for diamonds and one with great potential. Read More
Kering LVMH Rivalry Set to Intensify with Moncler Tiffany Acquisitions
LVMH and Kering are set to deepen their rivalry with strategic acquisitions that will have far-reaching implications, particularly in the China market. Read More
The Risk in China’s Huge Influencer Economy
China’s influencer economy has become a powerful force, but does this relatively new field have a viable future, or is it a passing fad? Read More
Generational Christmas Shopping in China
Though Christmas isn’t an official holiday in China, it hasn’t spared China from its consumerism. How can retailers engage these generational consumers? Read More
China’s Middle Class Holds the Keys to Luxury in China
Instinct tells us luxury is for the rich, but in China, luxury brands live or die with the middle class, so they'd better figure them out. Read More
Your Introduction to the Gen-Z Consumer
With their online savvy and serious spending power, Gen Zers are fast becoming a focus for international luxury brands. Here's what you need to know. Read More
What Your Luxury Brands Need to Survive Today
A top-quality product used to be all you needed for success in the luxury world, but today, a brand needs specific strategies to reach younger generations. Read More
Why Luxury Brands Need Mystery Shoppers
Luxury consumers expect exceptional services. Given this, many brands turn to mystery shoppers to secretly examine the state of their in store experiences. Read More
Three Future Trends in Chinese Luxury
At a recent Tong Digital breakfast briefing, the future of Chinese luxury was discussed, and some surprising points were made. Read More
