Chinese millenials
The Secrets of Top-Selling Chinese Beauty Brands
As Chinese consumers grow less enthusiastic about global beauty brands, emerging domestic players are gaining market share? But how? Read More
How Mergers Are Changing The Face of China’s Beauty Market
Domestic beauty brands and e-commerce platforms are making it harder for established players to expand in China, so conglomerates are now investing in them. Read More
Is this the End of Wholesale?
During the lockdown, many brands are relying on their DTC channels to maintain client relationships and sell products. Does this mean the end for wholesale? Read More
Why Many Western Luxury Brands Banking On China Will Fail
Luxury brands that struggled before the outbreak will continue to lose momentum in China if they don’t transform their digital capabilities. Read More
Animal Crossing: Can Luxury Leverage the Hype?
Nintendo’s game Animal Crossing has transformed players into fashionistas and is providing the fashion industry with an opportunity in the virtual realm. Read More
How Chinese Shopping Habits Have Changed After COVID-19
Tofugear’s new Digital Consumer in Asia 2020 Report profiles Chinese shoppers and how these consumer groups vary in their post-COVID-19 shopping habits. Read More
Can Luxury Brands Stand Out With Humor?
Brands have tried to use humor in their Chinese marketing, but it will only work if they first understand the comedy that is popular in China today. Read More
Chinese HNWIs Keep on Spending — But on What?
The impact of the COVID-19 pandemic on the luxury industry has been huge. For China’s HNWIs, it’s changed the what they spend their luxury dollars on. Read More
Should Brands Follow Net-A-Porter’s Animal Crossing Lead?
The luxury fashion e-commerce company, Net-A-Porter, has become the first company to monetize the popular VR game Animal Crossing in China. Read More
Why Digital Mastery is Needed to Survive COVID-19
When a brand without a digital infrastructure hits a crisis like COVID-19, it's already too late. Here's what brands must do to survive hard times. Read More
