Chinese millenials
Why Poor Service Will Destroy Your Luxury Brand
Many luxury brands have struggled to fill their stores due to poor service. But this issue isn’t just unprofitable; it also destroys brand equity. Read More
This Psychological Response Will Make Or Break Your Luxury Brand
A common aspect of unsuccessful luxury brands is a lack of emotion, as brands too often neglect the necessity of touching people’s hearts. Read More
What Will Happen To TikTok?
Banning TikTok might not be as much about national security as it is market hegemony since there’s no alternative to the social media network in the US. Read More
COVID-19 Hits Brands Worst if They Have a Precondition, a Stark Warning from the Downfall of DVF
The sudden collapse of DVF is a serious warning for other global luxury brands with a precondition. If you fear that your brand is among them, take action. Read More
What New Activewear Trends Reveal About Health and Wealth In China
Activewear is a crowded industry, with many global and local luxury brands jumping in. Can brands create a narrative to attract new Chinese consumers? Read More
Do Chinese Millennials Want Diversity in Fashion Ads?
While China’s mainstream sees diversity in fashion ads as the West's excessive political correctness, the fashion-forward crowd sees a much-needed change. Read More
How Western Brands Can Find The App in China That Reaches Their Perfect Audience
With a growing number of Chinese apps emerging daily, it has become increasingly difficult to figure out which app will work best for your brand. Read More
Will Your Brand Survive The Chinese Decade?
By 2030, China could account for as much as 50 percent of the global luxury market. In other words: We are now entering the Chinese Decade. Read More
Why Now Is The Right Time To Invest In Luxury
The massive disruption shaking up the luxury sector right now calls for unprecedented action. So why then am I optimistic about the future of luxury? Read More
The Clock Is Ticking For Luxury Brands Post-COVID-19
Years of underestimating changing consumer perceptions left many brands in a vulnerable position — one that they were in before the coronavirus struck. Read More
