Chinese millenials
Op Ed: Is CSR The Key To Surviving COVID-19?
With many companies failing, it’s reasonable to wonder if they can truly commit to CSR. But COVID-19 is actually reinforcing the need for it. Read More
In China, Body Positivity Still Wrestles With The Skinny Aesthetic
Italian clothing brand Brandy Melville, referred to as “BM style,” is receiving hype in China recently, sparking debate on societal beauty standards. Read More
Will Matthew Williams’ Givenchy Work In China?
Givenchy appointed the American designer Matthew M. Williams as its new creative director, but will the its direction resonate with Chinese luxury shoppers? Read More
The Battle Between Niche and Accessible Luxury Brands for Young Chinese Consumers Begins
China’s young consumers are falling in love with global niche brands. Will this consumer shift only add to the accessible luxury brands’ problems in China? Read More
Wellness Is the New Luxury After COVID-19 for China
High-net-worth consumers in a post-COVID-19 China seem to have turned away from luxury fashion and toward self-care products and wellness services. Read More
Act Or Die! Luxury Brands Should Always Have A Sense Of Urgency
For luxury brands, an action that doesn’t lead to an advantage isn’t simply inaction — it’s a negative action. In an era of disruption, urgency is needed. Read More
Can Instagram Ever Crack Weibo’s Hold On Chinese Millennials?
Instagram and Weibo are staples apps of globally-minded Chinese millennials. Which platform should luxury brands choose to reach this lucrative fanbase? Read More
Perfect Diary: Strategies For Winning The Chinese Beauty Market
Local beauty brand Perfect Diary is now a challenger to the international industry giants in China. Jing Daily looks at the strategies that got them there. Read More
Why Luxury Will Never Be The Same
Most luxury brands have lost a staggering amount of earnings during this crisis, but a lot of these drastic results could've been avoided with brand audits. Read More
The Taboo Topics Brands Need to Avoid in China
As anti-China sentiment is meeting China's rising nationalism head-on, new taboo topics have surfaced in China that international brands need to avoid. Read More
