Chinese millenials
Why Do Chinese Consumers Love Tailor-Made Luxury Experiences?
While older generations in China wanted to acquire products that communicated wealth and social status, today’s younger shoppers prefer luxury experiences. Read More
How the iPhone Lost its Luxury Social Status in China
Apple recently debuted its new iPhone 12 in China, but netizens criticized it over its high price and negatively compared it to domestic brands. Read More
Will Luxury Players Embrace China’s D2C Revolution?
Gen Zers are happy to remove the middleman and source directly for a better price, which is why they are open to D2C trends. Read More
Why Luxury Brands Are Failing in China Post-COVID-19
Most luxury brands have faced challenges and disruptions from the ongoing COVID-19 crisis. But, in many cases, most of their problems are homemade. Read More
How Niche Brands Create Social Media Sales In China
This summer, the niche bag and accessories label BY FAR took Chinese social media by storm thanks to excellent branding via social sales platforms. Read More
Will Young China’s Desire For Early Retirement Be Bad For The Luxury Market?
A growing counterculture within China’s younger generations is increasingly pushing back against unreasonable work hours, which has led many to seek early retirement. Read More
Why Poor Service Will Destroy Your Luxury Brand
Many luxury brands have struggled to fill their stores due to poor service. But this issue isn’t just unprofitable; it also destroys brand equity. Read More
This Psychological Response Will Make Or Break Your Luxury Brand
A common aspect of unsuccessful luxury brands is a lack of emotion, as brands too often neglect the necessity of touching people’s hearts. Read More
What Will Happen To TikTok?
Banning TikTok might not be as much about national security as it is market hegemony since there’s no alternative to the social media network in the US. Read More
COVID-19 Hits Brands Worst if They Have a Precondition, a Stark Warning from the Downfall of DVF
The sudden collapse of DVF is a serious warning for other global luxury brands with a precondition. If you fear that your brand is among them, take action. Read More
