Chinese millenials
Sneakers Are Booming in China — Here’s Why It Matters for Luxury Brands
The market for exclusive sneakers and streetwear is already established in China, where young streetwear enthusiasts have fueled a demand for exclusivity. Read More
Young Chinese Want ‘Green’ Beauty (But Who Will Give it to them?)
Brands chasing the Chinese ‘green’ beauty market must navigate consumer aspirations, purchasing behaviors, and product definitions to find success. Read More
How to Make Young Chinese Fall in Love with Your Luxury Brand
Jing Daily columnist Dr. Daniel Langer on what Western luxury brands need to understand to when it comes courting young Chinese consumers. Read More
Well-being is Luxury for Chinese Millennials
Wellness is the new luxury. As such, personalized concierge services emerge and luxury brands, especially in the service sector, can tap into this market if they do it fast and, most importantly, if they do it right. Read More
One Question, Three Answers: Are Chinese Millennials Willing to Pay More for Sustainable Goods?
In our latest column, we pose a hot button question to executives, researchers, and consumers to demystify one aspect of the business of luxury in China. Read More
This Week in Pictures: Warrior Thumbs, Pink Hair, and Lenin’s Mausoleum
This week, Jing Daily introduced a new feature in our daily newsletter, connecting news stories to trends in the China luxury market. Read More
Sparkling Wine is Popping the Chinese Preference for Red
Sparkling wine imports grew 33 percent in 2017 after some surprising developments on Chinese social media. Read More
Opinion: Heritage is Hip With Chinese Millennials
The founders of China luxury marketing consultancy The Chinese Pulse ask what brands can learn from the trend Read More
