Chinese millenials

LVMH and Kering are set to deepen their rivalry with strategic acquisitions that will have far-reaching implications, particularly in the China market. Read More

China’s influencer economy has become a powerful force, but does this relatively new field have a viable future, or is it a passing fad? Read More

Though Christmas isn’t an official holiday in China, it hasn’t spared China from its consumerism. How can retailers engage these generational consumers? Read More

Instinct tells us luxury is for the rich, but in China, luxury brands live or die with the middle class, so they'd better figure them out. Read More

With their online savvy and serious spending power, Gen Zers are fast becoming a focus for international luxury brands. Here's what you need to know. Read More

A top-quality product used to be all you needed for success in the luxury world, but today, a brand needs specific strategies to reach younger generations. Read More

Luxury consumers expect exceptional services. Given this, many brands turn to mystery shoppers to secretly examine the state of their in store experiences. Read More

At a recent Tong Digital breakfast briefing, the future of Chinese luxury was discussed, and some surprising points were made. Read More

The market for exclusive sneakers and streetwear is already established in China, where young streetwear enthusiasts have fueled a demand for exclusivity. Read More

Brands chasing the Chinese ‘green’ beauty market must navigate consumer aspirations, purchasing behaviors, and product definitions to find success. Read More