Chinese millenials
How The Top Brands Are Recruiting First-Time Buyers In China
Jing Daily takes a deeper look at the luxury brands that understand how to create emotionally-connected retail to recruit young, first-time purchasers. Read More
How Luxury Brands Can Ally China’s Rising Creative Communities
In post-lockdown China, three dynamic groups — gamers, LGBTQ+, and outdoor sports — have ballooned in popularity. But can luxury brands woo them? Read More
Jing Daily’s Top 5 Articles for 2020
The ongoing COVID-19 crisis dominated 2020. But for the global luxury brands in China, it wasn’t the only story. Here are Jing Daily’s top five articles of the year. Read More
The Best Collaborations of 2020
Many global and domestic players struggled to keep up in China’s marketplace but some produced innovative and localized collaborations that consumers loved. Read More
Why China’s Millennials Are Targeting These Silicon Valley Brands
West Coast DTC brands are known for promoting ethical production and sustainability. But they’ve become popular in China for their connection to Silicon Valley elites. Read More
These First-Time Luxury Buyers Are Shaping The Market
Gen-Z luxury buyers are the product of China’s rising middle-class. But will this teenage generation become a golden ticket for luxury brands? Read More
Why Cultural Content Is Key To The Future Of Short Form Engagement
With more than 600 million daily users, Douyin is close to branding itself as the mainstream's foremost creative and educational platform. Read More
Will LVMH De-Americanize Tiffany?
Now that LVMH has taken full control of Tiffany & Co., what should the luxury industry expect to see next from the American jeweler? Read More
Why Now Is The Best Time To Rethink Your Luxury Strategy
Practically all luxury sectors have been impacted by COVID-19, but its eventual rebound will be driven by the few brands that do their homework. Read More
Why Luxury Needs China’s Impact-Conscious Consumers
Younger Chinese citizens' responses to the outbreak of COVID-19 are resulting in the rise of a new, impact-conscious consumer. Read More
