chinese millenial
Key Takeaways From 2020 BCG x Tencent Digital Luxury Report
On September 22, Boston Consulting Group joined hands with Tencent Marketing Insight to release the 2020 BCG x Tencent Digital Luxury Report. Read More
NEIWAI Founder Reimagines Female Empowerment Through Lingerie
Xiaolu Liu, the founder of the homegrown lifestyle brand NEIWAI, spoke with Jing Daily about what it takes to become a successful DTC brand in China. Read More
Cyber-Luxury: A.I. is Disrupting Luxury
Today, there's only one way for brands to get fast, reliable insights on everything from key influencers to emerging crises and that's through cyber-luxury. Read More
Why Expensive Luxury Brands are Often Priced Too Low
For luxury brands, estimating the Added Luxury Value for both for the category and the brand is an important consideration when making pricing decisions. Read More
Underestimating Moments of Truth: Why Many Luxury Brands Fail with Millennials
How luxury brands can fail with Chinese millennials by underestimating the importance of brand positioning and the perception of Added Luxury Value. Read More
China’s “Girl Power” Shoppers Spend More on Luxury
Over 350,000 Chinese women bought more than 12 handbags last year, but Chinese women still earn 35 percent less than their male counterparts. Read More
What’s a Computer? How M-Commerce Triumphed in China
It's difficult to understate how pervasive and essential smartphones are to Chinese millennials, a fact with major implications for luxury brands. Read More
Reaching China’s “Awakened Generation”: RTG and Jing Daily
The Awakened Generation are the connected, curious, conscientious young Chinese we see in our reporting, and RTG encountered during in-depth conversations with 70 post-'85s and post-'90s Chinese, plus a smartphone survey… Read More
Eternity or Identity? What Diamonds Mean to Chinese Millennials
Changing social and economic factors are changing Chinese millennials’ attitudes to diamonds, as evidenced by De Beers’ brand ambassador “Mr.” Fan Bingbing. Read More
For Chinese Millennials, Tech Trumps Heritage
Findings from Agility Research & Strategy pose a challenge for luxury brands who pride themselves on their histories. Read More
