chinese millenial

For luxury brands, estimating the Added Luxury Value for both for the category and the brand is an important consideration when making pricing decisions. Read More

How luxury brands can fail with Chinese millennials by underestimating the importance of brand positioning and the perception of Added Luxury Value. Read More

Over 350,000 Chinese women bought more than 12 handbags last year, but Chinese women still earn 35 percent less than their male counterparts. Read More

It's difficult to understate how pervasive and essential smartphones are to Chinese millennials, a fact with major implications for luxury brands. Read More

The Awakened Generation are the connected, curious, conscientious young Chinese we see in our reporting, and RTG encountered during in-depth conversations with 70 post-'85s and post-'90s Chinese, plus a smartphone survey of an additional 1,000 respondents. Read More

Changing social and economic factors are changing Chinese millennials’ attitudes to diamonds, as evidenced by De Beers’ brand ambassador “Mr.” Fan Bingbing. Read More

Findings from Agility Research & Strategy pose a challenge for luxury brands who pride themselves on their histories. Read More

Their renewed popularity is inspired by particular cultural and economic shifts in the country. It’s crucial that brands have an underlying identity that resonates with or without prominent logos. Read More

Martin Shanker, the President of sales consultancy Shanker Inc, argues that holding onto sales staff is less about their salaries than their inspiration. Read More

Millennials and Generation Z, born in 1980s and 1990s, who make up nearly half nation’s buyers of high-end goods, also turn to less famous brands. Read More