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Chinese masculinity

  • Fashion

    Forget Gender-Neutral Fashion. Chinese Men Want Women’s Clothes

    Jiaqi Luo  |   Share
    Chinese men have turned to women’s clothes for inspiration. But can brands capitalize on this trend while the government pushes traditional masculinity? Read More
  • Market Analysis

    Decoding The Future Of Masculinity In China

    Glyn Atwal  |   Share
    In a rapidly changing China, Jing Daily has outlined three emerging trends to help luxury brands decode the future of masculinity. Read More
  • Fashion

    Zegna Tackles Contemporary Masculinity With Virtual Idol Noonoouri 

    Wenzhuo Wu  |   Share
    By tapping brand ambassador Li Xian and the virtual idol Noonoouri, Zegna sparked a broader conversation about masculinity and gender bias. Read More
  • Is China Killing off its “Little Fresh Meat”? 

    Gemma A. Williams  |   Share
    Luxury’s ambassadors are often called “Little Fresh Meat.” But if China has its way, there could be a shift away from these feminine-looking stars. Read More
  • The ‘He Economy’ Is Luxury’s Next Big Thing

    Wenzhuo Wu  |   Share
    China’s male luxury consumer market is changing, but it’s also becoming more nuanced. Jing Daily looks at some ways to decode this booming category. Read More
  • How Should Luxury Brands Represent Masculinity in China?

    Laurence Lim Dally  |   Share
    Luxury brands have been widely using “Little Fresh Meat” to rejuvenate their brand images as well as attract their legions of fans. Read More
  • Beauty

    In China, Men’s Makeup Isn’t a Threat to Masculinity — It’s Self-improvement

    Jiaqi Luo  |   Share
    Behind the “mainstreamization” of China’s men makeup lies a psychological driver that is fundamentally different than the Western norm. Read More
  • Is Chinese Masculinity in Crisis or an Opportunity for Brands?

    Ri An Quek  |   Share
    There is more to the emerging Chinese masculinity landscape than effeminate, androgynous good-looking males. Read More

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Jing Daily KraneShares China Global Luxury Index

Track the global market performance of the luxury sector in China. With current news updates, share prices, and stock market data based on Chinese consumer interest, this index monitors the overall health within the market.

Daily Returns: 09/22/2023

Index LevelDaily Change% Change
257.37+$1.270.5%
LVMHKeringRichemont
-$3.62-$2.31-$0.4
View Index

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