Chinese masculinity
Forget Gender-Neutral Fashion. Chinese Men Want Women’s Clothes
Chinese men have turned to women’s clothes for inspiration. But can brands capitalize on this trend while the government pushes traditional masculinity? Read More
Decoding The Future Of Masculinity In China
In a rapidly changing China, Jing Daily has outlined three emerging trends to help luxury brands decode the future of masculinity. Read More
Zegna Tackles Contemporary Masculinity With Virtual Idol Noonoouri
By tapping brand ambassador Li Xian and the virtual idol Noonoouri, Zegna sparked a broader conversation about masculinity and gender bias. Read More
Is China Killing off its “Little Fresh Meat”?
Luxury’s ambassadors are often called “Little Fresh Meat.” But if China has its way, there could be a shift away from these feminine-looking stars. Read More
The ‘He Economy’ Is Luxury’s Next Big Thing
China’s male luxury consumer market is changing, but it’s also becoming more nuanced. Jing Daily looks at some ways to decode this booming category. Read More
How Should Luxury Brands Represent Masculinity in China?
Luxury brands have been widely using “Little Fresh Meat” to rejuvenate their brand images as well as attract their legions of fans. Read More
In China, Men’s Makeup Isn’t a Threat to Masculinity — It’s Self-improvement
Behind the “mainstreamization” of China’s men makeup lies a psychological driver that is fundamentally different than the Western norm. Read More
Is Chinese Masculinity in Crisis or an Opportunity for Brands?
There is more to the emerging Chinese masculinity landscape than effeminate, androgynous good-looking males. Read More
