chinese marketing strategies
Local Versus Global: How to Preserve Brand DNA and Still be Successful in China
The lack of a compelling global brand DNA and relevant positioning is a fundamental hurdle for many Western brands to succeed in China. Read More
Live Lounge: The Shanghai-Based Podcast Offering a “Reality Check” for Brands
While it's not luxury industry-specific, Live Lounge's content has relevance to the sector, with episodes that explore launching your brand in China. Read More
3 Marketing Gurus on Strategies for Selling Luxury to China in 2019
Jing Daily caught up with a trio of marketing experts to seek strategies on how luxury brands should target Chinese consumers in 2019. Read More
