chinese luxury
Underestimating Moments of Truth: Why Many Luxury Brands Fail with Millennials
How luxury brands can fail with Chinese millennials by underestimating the importance of brand positioning and the perception of Added Luxury Value. Read More
Well-being is Luxury for Chinese Millennials
Wellness is the new luxury. As such, personalized concierge services emerge and luxury brands, especially in the service sector, can tap into this market if they do it fast and, most importantly, if they do it right. Read More
Valextra Taps into Design and Architecture to Attract Chinese Consumers
Jing Daily talks with Valextra CEO Sara Ferrero on their retail approach, working with KOLs, and what’s next for the stately Italian luxury brand in China. Read More
Why Chinese Consumers Love Luxury Products
While Western-style consumerism interprets luxury consumption as a “way of life” in China, the love of luxury has a Confucian essence. Read More
A Hit Chinese TV Show Ignites Heritage Luxury
The show’s accurate historical reference, high-level craftsmanship, and the use of precious material helped to define a new level of ‘Chinese luxury’ for audiences while exposing Chinese heritage style to a new generation of Chinese millennials. Read More
3 Tips from a Tod’s KOL Collaboration That Proved a Huge Hit with China’s ‘Bagfans’
The Italian luxury footwear and handbag brand’s 200-piece capsule collection with WeChat influencer Mr. Bags sold out in just one day. Read More
3 Tips from Nike’s Customizable Sneaker Service That’s Fast-Growing in the China Market
Nike sees its future in over 350 million tech-savvy Chinese millennials, who are demanding uniqueness as well as unique shopping experiences. Read More
9 Slang Terms That Explain Chinese Consumer Culture
From fu’er dai to tuhao, here's a primer on Chinese slang we've devised in order to help you better understand the culture of Chinese consumers. Read More
Interactive Quiz: Learn the Five Main Segments of Chinese Luxury Shoppers
Learn about the five main points in the Chinese luxury consumer "lifecycle" with a new quiz based on Carat and Jing Daily's recent report, "China's New Luxury Consumers." Read More
China’s Top 50 Brands Missing Fashion, Luxury
A recent report of China's top 50 brands is sparse on luxury, with only a few wine and spirits companies making the cut. Read More
