chinese luxury consumers
Your Introduction to the Gen-Z Consumer
With their online savvy and serious spending power, Gen Zers are fast becoming a focus for international luxury brands. Here's what you need to know. Read MoreApp Watch: Alibaba’s Ruwo Courts Gen Zers in the Classroom
Gen Z consumers are looking for more private, interest-based social media communities beyond WeChat. Could Ruwo offer new opportunities to luxury brands? Read MoreCan Happiness Science Help Save the Mall Experience?
One Chinese mega-mall turned to the hard science behind consumer 'happiness' to help boost their global business — and it seems to be working. Read MoreWhy Luxury-Mass Collaborations are Booming in China
In China, the co-branding model will likely expand even further, pushing established luxury brands to consider similar luxury-mass collaborations. Read MoreWhy Luxury’s Hidden Value Drivers Matter to Brands
People want luxury products because they crave social status, right? Actually, there are other, hidden reasons that are just as important to consumers. Read MoreAs Violence Increases in Hong Kong, How Worried Should Luxury Brands Be?
With today’s “day of violence and anger” in Hong Kong, the six-month-long protests have seemingly taken a new and more serious turn. Read MoreWhy Brands Should Think Differently on Singles’ Day
For future Singles' Day events, brands should start to reach and engage lower-tier Chinese cities, as this emerging market segment is filled with growth. Read MoreAre Chinese Consumers Moving from Spending to Saving?
As China's economy slows, some thoughts on how luxury businesses that have become reliant on young Chinese consumers' spending can avoid getting hit hard. Read MoreTapestry, Inc.’s China Conundrum: Balancing Multiple Brands in a Changing Market
Tapestry, Inc., owner of Coach, Kate Spade, and Stuart Weitzman, reported quarterly earnings that exceeded market expectations but exposed some weaknesses. Read MoreWestern Luxury Brands Showcase China Love at CIIE
The political implications of CIIE (China International Import Expo) overshadows the business aspects of the largest trade fair in China. Read More