chinese luxury consumers
Can China’s E-commerce Platforms Save Italian Goods?
Italy and China are strengthening trade ties with e-commerce conglomerates, like Pinduoduo and Alibaba Group, in order to access Chinese consumers. Read More
Will Boucheron’s Physical Retail Rally China E-Commerce?
Boucheron continues to roll out physical retail spots in China with a lavish new Beijing flagship. But will this invigorate the house’s digital strategy? Read More
Why Brand Sustainability Is Critical in China
As sustainability has become important to Chinese consumers, Alibaba launched initiatives that safeguard the environment and create value for consumers. Read More
What China’s Tightening Grip on Livestreaming Could Mean for Luxury
China has announced plans to increase regulations on livestreaming content and limit spending by users, spelling trouble for luxury brands. Read More
The 6 Big China Luxury Trends From 2020
To capitalize on China’s lucrative post-COVID-19 market growth, luxury brands must know the current trends. Here, six that shaped China’s consumers in 2020. Read More
The Emergence of Chinese Luxury Brands: From Hope to Reality?
As young Chinese consumers look inward, the creation of more Chinese luxury brands and interest in them will continue to grow for these consumers. Read More
3 Key Takeaways From The Bain x Altagamma Luxury Report
A new report released by Bain & Company and Altagamma shows that China is the only region where sales have surged post-COVID-19. Read More
5 Trends From McKinsey & Co.’s 2021 China Consumer Report
McKinsey & Company released its 2021 China consumer report, explaining how COVID-19 has changed Chinese consumption and the trends now shaping the Chinese economy. Read More
In A Digital World, First Impressions Can Make Or Break A Luxury Brand
If a luxury brand makes a poor impression upon first sight, it might never convince a customer to buy what it is selling. Read More
Pinduoduo Sales Jump Alongside Chinese Consumer Spending
On November 12, China’s third-largest e-commerce player, Pinduoduo, posted a revenue jump of 89 percent to $2.1 billion over the third quarter. Read More
