chinese luxury consumers

The luxury market is more resilient than people realize, and if a brand is proactive rather than passive, it will thrive once the crisis is over. Read More

Tofugear’s new Digital Consumer in Asia 2020 Report profiles Chinese shoppers and how these consumer groups vary in their post-COVID-19 shopping habits. Read More

Hermès reopened its store in Guangzhou this week, scooping $2.7 million sales in one day, indicating Chinese consumers are ready to start purchasing again. Read More

WeChat has rewarded luxury brands that advertise on the platform, but now they're offering brands new initiatives that could provide more sales solutions. Read More

The latest earnings release from Ferragamo points to a not unexpected decline in sales with retail distribution and wholesale channels negatively impacted. Read More

The impact of the COVID-19 pandemic on the luxury industry has been huge. For China’s HNWIs, it’s changed the what they spend their luxury dollars on. Read More

Offline stores weren't doing well before the COVID-19 outbreak, so there's a lot of hand-wringing as they prepare strategies for reopening all across China. Read More

When a brand without a digital infrastructure hits a crisis like COVID-19, it's already too late. Here's what brands must do to survive hard times. Read More

Young Chinese were big spenders but a recession could devastate that market. Fortunately, there are ways luxury brands can enhance sales despite a downturn. Read More

China's luxury fashion industry is struggling with the COVID-19 epidemic, but there are things brands can do to better position themselves for the future. Read More