chinese luxury consumers

WeChat has rewarded luxury brands that advertise on the platform, but now they're offering brands new initiatives that could provide more sales solutions. Read More

The latest earnings release from Ferragamo points to a not unexpected decline in sales with retail distribution and wholesale channels negatively impacted. Read More

The impact of the COVID-19 pandemic on the luxury industry has been huge. For China’s HNWIs, it’s changed the what they spend their luxury dollars on. Read More

Offline stores weren't doing well before the COVID-19 outbreak, so there's a lot of hand-wringing as they prepare strategies for reopening all across China. Read More

When a brand without a digital infrastructure hits a crisis like COVID-19, it's already too late. Here's what brands must do to survive hard times. Read More

Young Chinese were big spenders but a recession could devastate that market. Fortunately, there are ways luxury brands can enhance sales despite a downturn. Read More

China's luxury fashion industry is struggling with the COVID-19 epidemic, but there are things brands can do to better position themselves for the future. Read More

In recent years the showroom scene in Shanghai has mushroomed. Now, as the fashion week goes digital, we investigate how they are coping with the shift. Read More

The "democratization of luxury" has led younger, global consumers to view luxury differently — and brands must adapt to meet their needs. Read More

For brands, Chinese idols have been a golden ticket in China, but irrational fans are proving that idol associations can hurt a brand's Chinese business. Read More