chinese luxury consumers

Through an innovative content commerce strategy, Max Mara is driving on-screen female empowerment, which is resonating with Chinese audiences. Read More

After two years of Fortune Fountain Capital ownership, the French crystal maker Baccarat finds itself in a vulnerable position and a cloudy future. Read More

Jing Daily looks into how Prada made relevant content for local viewership with its Spring/Summer 2021 show as well as its long-term China vision. Read More

As it launches a digital film at Milan Fashion Week, menswear brand A-COLD-WALL* further cements its partnership with e-commerce giant JD.com Read More

Chinese shoppers are reluctant to use new facial payment technologies because they don’t want to risk their financial resources and facial recognition data. Read More

Reducing prices is the easiest of all marketing measures and can be done in seconds. But it is a terrible idea, especially in luxury. Read More

The latest figures for industrial production in China indicate a strong recovery, with its unemployment rate now standing at 5.6 percent. Read More

A global pandemic and a 21st-century cold war have forced China to become conservative and look inward, including when it comes to fashion. Read More

Finding novel business opportunities is even more crucial when the prospect of an economic upturn remains uncertain, and luxury brands are no exception. Read More

Though the brand initially took the wrong approach in China, Prada broke sales records by changing course and embracing Chinese e-commerce channels. Read More