chinese luxury consumer
Key Takeaways From 2020 BCG x Tencent Digital Luxury Report
On September 22, Boston Consulting Group joined hands with Tencent Marketing Insight to release the 2020 BCG x Tencent Digital Luxury Report. Read More
Domestic Luxury Shopping is Here to Stay in China — To the Dismay of Overseas Retailers
Covid-19 put the brakes on the international tourist-shopper trend and shifted consumer buying habits in China, accelerating the domestic shopping trend. Read More
Luxury Brand Hierarchy Explained by China’s New Hit Drama
Chinese TV drama series “Nothing but Thirty” went viral on social media, proving how Hermès secured the top of the luxury brand hierarchy. Read More
E-commerce Giants Up Their Livestreaming Game for 618 Shopping Festival
This year's mid-year sales promotion 618 Shopping Festival, e-commerce is teaming up with live streaming platforms to boost sales. Read More
Harvesting the Other Half: Luxury Consumption in China’s Lower-tier Cities
With half of China’s spend originating from non-first tier cities, brands need to pay attention to the opportunities offered by these lower-tier cities. Read More
The Hottest Retail Interior in China is not in Beijing or Shanghai
Retail stores like the SND Boutique in Chongqing and Annakiki’s first store in Chongqing know how to create a luxurious in-store experience through design. Read More
Can Tmall’s NYFW Show Present China as Creators Instead of Consumers?
Tmall’s China Cool events at NYFW was a popular draw, but are they getting any closer to proving that China's creatives are on a world-class level? Read More
Fast Fashion Must be High-End to Compete in China
International fast fashion brands must up their game in China to win over a growing middle-class that has plenty of choices. Read More
Lunar New Year Luxury Consumption: 3 Lessons for Luxury Brands
The Future of Luxury with Daniel Langer. Here are three lessons for luxury brands that want to continue to grow in China in the face of a slowing economy. Read More
‘Bling Dynasty’ Author Erwan Rambourg Tells Why The Reign Of China’s Luxury Shoppers Has Just Begun
According to a new book, China's current luxury slowdown won't stop Chinese consumers from dominating the global market over the next decade. Read More
