chinese luxury brands
Why China Will Become The Driving Force Of Luxury
Since China’s population and its projected economic growth will outpace the US and Europe’s, its increase in global luxury consumption seems inevitable. Read More
3 Key Takeaways from McKinsey & Company’s Chinese Consumers 2020 Report
McKinsey & Company’s China Consumer 2020 report reveals that there is a strong momentum among young and wealth spenders from lower-tier cities. Read More
Luxury 2030, Part 2: The Rise of Purpose-Driven Brands
Brand equity and storytelling is no joke in the China market, and ten years from now, it will be standard for successful luxury brands. Read More
Here’s How to Avoid the Luxury Industry’s Costliest Mistake
If your luxury brand delivers heritage, craftsmanship, and expertise, that's just the minimum you need to compete in China. What really sets you apart? ALV. Read More
The Changes Luxury Brands Need to Make in China
Jing Daily columnist Dr. Daniel Langer on the importance for luxury brands to provide a “branded experience” along all touchpoints of the customer journey. Read More
How to Make Young Chinese Fall in Love with Your Luxury Brand
Jing Daily columnist Dr. Daniel Langer on what Western luxury brands need to understand to when it comes courting young Chinese consumers. Read More
Will the Trade War Offer a Turning Point for Chinese Luxury Brands?
Will economic restrictions from the U.S.-China trade war lead to domestic Chinese luxury brands taking a larger share of the vast Chinese luxury market? Read More
The Birth of Chinese Modern Luxury? 4 Homegrown Brands that Show Potentials
Chinese companies are attempting to climb up the value chain from the world’s manufacturing base to a country of creation and original ideas. Read More
Lunar New Year Luxury Consumption: 3 Lessons for Luxury Brands
The Future of Luxury with Daniel Langer. Here are three lessons for luxury brands that want to continue to grow in China in the face of a slowing economy. Read More
How Qeelin Thrives Where Other Chinese Luxury Brands Fail
Qeelin has drawn on both ancient Chinese traditions and the tactics of major European luxury houses to eke out its own space as a successful Chinese luxury brand. Read More
