Chinese Lunar New Year
The Brands Hopping Into The Chinaverse For Lunar New Year
China’s annual Lunar New Year season is back in full swing — and with it, brands are tapping the power of the Chinaverse to celebrate. Read More
Diesel Taps Chinese E-Sports, Harrods x Labelhood, And Maison Margiela’s CNY Gift Wrap: China Collabs Of The Week
With the Lunar New Year approaching, global brands are going local, from Diesel tapping esports to Harrods working with Chinese fashion incubator Labelhood. Read More
Chinese Sneaker Trading App Poizon Takes Down All Kobe Products & More
While China mourns over the unexpected death of Kobe Bryant, Poizon stopped selling all Kobe-related products to stop resellers from raising prices. Read More
Successful “Heritage” Marketing Resonates with Consumers in China
For heritage brands in China communicating a brand’s legacy without overexposing the brand in the digital sphere has become a continuous struggle. Read More
China, South Korea Power Moncler’s Growth Streak
The Italian luxury brand Moncler scored another solid quarter of business growth, helped by popular demand in China and South Korea. Read More
Lunar New Year Spending Sends Mixed Signals on Chinese Economy to Luxury Brands
While there is no guarantee that the weak consumption growth rate will translate into an overall slowdown of luxury consumption, it should set off an alert with brands who rely… Read More
Susie Bubble Talks Chinese Fashion Amid Bicester Village CNY Pop-up Shop Launch
Super influencer Susie Bubble launched her first-ever pop-up boutique at Value Retail’s Bicester Village Shopping Collection. Read More
Chinese Whispers: Luxury Red Envelopes for Year of the Pig, and More
Many influencers and VIP consumers who received red envelopes from luxury brands shared them on social media, sparking a lot of online discussions. Read More
Luxury Brands Push the Pig In Chinese New Year Campaigns
To attract the attention of Chinese consumers, luxury brands have released special-edition Year of the Pig products to welcome this year's Lunar New Year. Read More
Chinese Travelers Prepare for Lunar New Year Holiday Spending Spree
More than 7 million Chinese tourists are expected to travel abroad during the Lunar New Year, and those travelers are booking luxury experiences. Read More
