chinese language
Why Localization Is Vital To Chinese Luxury Marketing
When it comes to global digital campaigns, one expert says that simply translating from English isn't enough to resonate with Chinese consumers. Read More
Red Sole, Red Flag: Christian Louboutin Hits Chinese Social Media
Currently with six boutiques in Greater China, iconic French footwear label Christian Louboutin is jumping feet-first, no pun intended, into the world of Chinese social media with the launch of official Sina Weibo, Youku, and Tudou accounts. Read More
Net-A-Porter Readies Hong Kong Hub, Chinese-Language Site
No stranger to the China market, e-commerce powerhouse Net-a-Porter is set to make its biggest moves in the country to date. Read More
ASOS Hopes To Launch Chinese-Language Site “Within A Year”
The battle for China's burgeoning e-commerce devotee is set to get even more intense, as fast-growing British online fashion retailer ASOS plans to launch a Chinese-language site within the next 12 months. Read More
Chinese-Language Magazine, Weibo Efforts, Shanghai Event: Dior’s Busy Week In China
Continuing its expansion into the China market in 2012, the French fashion house Christian Dior has been busy this week reaching out to the country's luxury-hungry consumers while preparing to hobnob with the Chinese media and business elite. Read More
Bottega Veneta’s Chinese-Language Website Goes Live
A long nine months after the debut of Gucci's Chinese-language website, fellow Gucci Group-owned brand Bottega Veneta has launched its own China-facing site. Read More
Ferrari Website Latest To Learn Chinese (Video)
The growing China market has been very good for Ferrari, with the company selling a record 220 vehicles there in 2009, and it has increased its China outreach accordingly. Read More
