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chinese language

  • Why Localization Is Vital To Chinese Luxury Marketing

    Jing Daily  |   Share
    When it comes to global digital campaigns, one expert says that simply translating from English isn't enough to resonate with Chinese consumers. Read More
  • Red Sole, Red Flag: Christian Louboutin Hits Chinese Social Media

    Jing Daily  |   Share
    Currently with six boutiques in Greater China, iconic French footwear label Christian Louboutin is jumping feet-first, no pun intended, into the world of Chinese social media with the launch of official Sina Weibo, Youku, and Tudou accounts. Read More
  • Net-A-Porter Readies Hong Kong Hub, Chinese-Language Site

    Jing Daily  |   Share
    No stranger to the China market, e-commerce powerhouse Net-a-Porter is set to make its biggest moves in the country to date. Read More
  • ASOS Hopes To Launch Chinese-Language Site “Within A Year”

    Jing Daily  |   Share
    The battle for China's burgeoning e-commerce devotee is set to get even more intense, as fast-growing British online fashion retailer ASOS plans to launch a Chinese-language site within the next 12 months. Read More
  • Chinese-Language Magazine, Weibo Efforts, Shanghai Event: Dior’s Busy Week In China

    Jing Daily  |   Share
    Continuing its expansion into the China market in 2012, the French fashion house Christian Dior has been busy this week reaching out to the country's luxury-hungry consumers while preparing to hobnob with the Chinese media and business elite. Read More
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    Bottega Veneta’s Chinese-Language Website Goes Live

    Jing Daily  |   Share
    A long nine months after the debut of Gucci's Chinese-language website, fellow Gucci Group-owned brand Bottega Veneta has launched its own China-facing site. Read More
  • Ferrari Website Latest To Learn Chinese (Video)

    Jing Daily  |   Share
    The growing China market has been very good for Ferrari, with the company selling a record 220 vehicles there in 2009, and it has increased its China outreach accordingly. Read More

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