chinese KOLs
Celebrity Endorsements Are Drastically Changing In China
Luxury brand approaches to celebrity endorsements have shifted in China over the last year, thanks to the country’s always-changing social media sphere. Read More
WeChat Makes A Grab at China’s MCN Industry
WeChat might be going after the financial gain of working with Multi-Channel Network agencies, but what about the liabilities that come with this industry? Read More
Can London Fashion Week Designers Survive Online?
As fashion weeks try to stay relevant, will London Fashion Week’s new move to an online platform hold up against Shanghai's consumer-facing digital event? Read More
Ruhnn, China’s First Public MCN, Hinges On Brands And Platforms For Further Growth
Ruhnn, the largest influencer agency will have worked with 1,035 brands by 2020. As it relies on brands and platforms, it has to keep its traffic authentic. Read More
How COVID-19 Reshaped This Part of China’s Influencer Economy
Multi-channel network (MCN) agencies have changed how brands work with KOLs in China, but where will this industry head after the COVID-19 pandemic? Read More
Can China’s Resale Market Threaten Luxury?
As China exits the pandemic, consumers are adopting a more rational approach to spending, and it’s driving the country’s recent rise in re-commerce. Read More
Can Instagram Ever Crack Weibo’s Hold On Chinese Millennials?
Instagram and Weibo are staples apps of globally-minded Chinese millennials. Which platform should luxury brands choose to reach this lucrative fanbase? Read More
Luxury Brands in China: Beware The Wrath Of Li Jiaqi
After Hermès launched its widely anticipated line of lipsticks, China’s top beauty influencer, Li Jiaqi, gave the line a scathing review. Here's why. Read More
How Fashion KOIs Bonded with Readers During COVID-19
Sales have taken a hit in China during the outbreak, but KOIs have used this moment to get closer to their fans—something fashion brands could learn from. Read More
Should Chinese Idols And KOLs Try To Help Fight COVID-19?
Everyone wants to help in the fight against COVID-19, but is it the place of KOLs and idols to do it online, or are they only risking resentment? Read More
