chinese KOLs

Offline beauty sales are peaking now that China’s online buyers are back at brick-and-mortar chain stores. But can local beauty retailers seize the moment? Read More

Xiaolu Liu, the founder of the homegrown lifestyle brand NEIWAI, spoke with Jing Daily about what it takes to become a successful DTC brand in China. Read More

On June 17, Perfect Diary released a host of exclusive makeup looks with nine famous Western makeup artists to promote their new koi fish makeup palette. Read More

To offset COVID-19 losses, brands joined China’s three-week shopping holiday, 618, including many luxury brands that have long shied away from discounts. Read More

Luxury brand approaches to celebrity endorsements have shifted in China over the last year, thanks to the country’s always-changing social media sphere. Read More

WeChat might be going after the financial gain of working with Multi-Channel Network agencies, but what about the liabilities that come with this industry? Read More

As fashion weeks try to stay relevant, will London Fashion Week’s new move to an online platform hold up against Shanghai's consumer-facing digital event? Read More

Ruhnn, the largest influencer agency will have worked with 1,035 brands by 2020. As it relies on brands and platforms, it has to keep its traffic authentic. Read More

Multi-channel network (MCN) agencies have changed how brands work with KOLs in China, but where will this industry head after the COVID-19 pandemic? Read More

As China exits the pandemic, consumers are adopting a more rational approach to spending, and it’s driving the country’s recent rise in re-commerce. Read More