chinese KOLs
Cai Xukun At Prada, Xiaozhan At Tod’s: Chinese Stars, Designers, Influencers Pack A Punch At Milan Fashion Week
Brands are embracing the return of Chinese stars to Milan Fashion Week. These personalities who command an impressive following are their gateway to China. Read More
Jia Zhang Explains Why Luxury Brands Need Chinese KOLs Overseas
Chinese audiences’ changing cultural appetites have led to more overseas influencers like Jia Zhang sharing their lifestyles on local social media. Read More
Marketing Experts’ Top Tips For Brand Collaboration In China
A preview to Big in China: Brand Collaboration, marketing experts discuss what you need to know about co-branded launches in China. Read More
China’s Influencer Pay Gap Has Closed — But Not Its Culture Gap
The influencer industry is rife with racial inequality. But in China, homegrown KOLs make more than their Western counterparts. So what’s the problem then? Read More
Is Off-White’s Popularity Cooling Down?
Once called the “hottest brand on the planet,” Off-White has fallen in popularity over recent years. Can a push into China rekindle its coolness? Read More
Does Downward Pricing Work in China? Ask Victoria Beckham
Victoria Beckham’s new accessible direction will launch in November. But will a downward pricing structure boost its China appeal? Read More
On Douyin, Bragging About Wealth Is a Big No-No
The Bytedance platform has banned almost 4,000 users for showing off their wealth, signaling increasing content restrictions on China’s internet companies. Read More
Why China’s Millennials Are Targeting These Silicon Valley Brands
West Coast DTC brands are known for promoting ethical production and sustainability. But they’ve become popular in China for their connection to Silicon Valley elites. Read More
Angelica Cheung Exits Vogue China. What Now?
The trailblazing editor-in-chief for Vogue China, Angelica Cheung, will leave her post next month, but does she have her next move planned yet? Read More
Is Chanel’s Offline Strategy Paying Off in China?
The luxury brand Chanel simply refuses to go digital. But with limited stores in China, how much longer can this strategy keep working? Read More
