chinese KOLs
Givenchy Wins on Gogoboi’s New E-Commerce Channel
Givenchy became the first luxury brand to sell products on Chinese KOL Gogoboi's own e-commerce channel; and it was a hit with fans. Read More
3 Tips from a Tod’s KOL Collaboration That Proved a Huge Hit with China’s ‘Bagfans’
The Italian luxury footwear and handbag brand’s 200-piece capsule collection with WeChat influencer Mr. Bags sold out in just one day. Read More
9 Mobile Social Marketing Tips for Luxury Brands in China
A leading Chinese digital marketing agency Social Touch recently hosted a conference in Shanghai to discuss the future of mobile social marketing in China. Read More
4 Times Luxury Brands Wowed Chinese Consumers with Over-the-Top Experiential Events
An increasing number of luxury brands have started rolling out over-the-top experiences, like exhibitions and edgy performances, to wow Chinese consumers. Read More
Chinese Startup Gets Over $4 Million to Help KOLs Run Their Business
A Chinese startup has raised over $4 million to help fashion bloggers sell luxury goods through their own social media channels. Read More
How These 10 New KOL ‘Rules’ on Weibo Could Affect Luxury Brands in China
Here are 10 new rules regulating Weibo KOLs that will have an immediate impact on the businesses of luxury brands in China. Read More
Chinese Millennials Are Still Coming to Paris, But How Do They Shop?
Inspired by China's online bloggers and influencers, young, trendy Chinese travelers are beginning to wander beyond the historic luxury houses and to Paris's up-and-coming shopping districts. Read More
This Report Ranks 89 Brands for Digital Performance
Burberry and Cartier are leading fellow luxury brands in terms of digital optimization in China, according to a report published by L2. Read More
Dior’s Controversial New Ambassador Notably Absent from Show
Christian Dior's controversial new China ambassador, Angelababy, was absent from the recent cruise collection show as debate about her raged on online. Read More
Why Bigger Isn’t Always Better for China’s Overcrowded KOL Market
A recent report by digital intelligence company L2 explores the booming KOL economy in China and offers tips for luxury brands. Read More
