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Tag

chinese KOLs

  • Influencers

    The Risk in China’s Huge Influencer Economy

    Wenzhuo Wu  |   Share
    China’s influencer economy has become a powerful force, but does this relatively new field have a viable future, or is it a passing fad? Read More
  • Trending in China

    China’s New Sponsored-Post Model Crushes Counting “Likes”

    Adina-Laura Achim  |   Share
    Getting likes is great, but marketers in China have figured out a much more effective system for measuring influencer performance online. Read More
  • Influencer

    The Live-Stream “Incident” that Rocked China’s KOL Market

    Qiong Yang  |   Share
    KOLs are making a killing in China by promoting all kinds of brands, but they should be careful about testing what they promote before live-streaming it. Read More
  • The Future of Luxury

    5 Luxury Trends in China That Matter to Brands

    Daniel Langer  |   Share
    Chinese Consumers differ from Western consumers in many ways, and these five trends are crucial for any luxury business operating there. Read More
  • Trending in China

    Why Luxury-Mass Collaborations are Booming in China

    Adina-Laura Achim  |   Share
    In China, the co-branding model will likely expand even further, pushing established luxury brands to consider similar luxury-mass collaborations. Read More
  • Retail

    5 Takeaways from McKinsey’s Digital Consumer Trends Report

    Adina-Laura Achim  |   Share
    China’s 855 million digital consumers are transforming the country into a global digital disruptor, according to McKinsey’s 2019 consumer digital report. Read More
  • Beauty & Health

    Young Chinese Want ‘Green’ Beauty (But Who Will Give it to them?)

    Jessica Rapp  |   Share
    Brands chasing the Chinese ‘green’ beauty market must navigate consumer aspirations, purchasing behaviors, and product definitions to find success. Read More
  • Tech

    How to Win Chinese Hearts with Smart Carts and New Retail

    Ashley Galina Dudarenok  |   Share
    New Retail, an online and offline into an experience for luxury consumers, is something traditional brands need to understand and adapt. Read More
  • CEOs

    Valextra Taps into Design and Architecture to Attract Chinese Consumers

    Lin Wang  |   Share
    Jing Daily talks with Valextra CEO Sara Ferrero on their retail approach, working with KOLs, and what’s next for the stately Italian luxury brand in China. Read More
  • Marketing & Branding

    How the Met Gala Got More Than 170 Million Views in Less Than 48 Hours in China

    Richard Whiddington  |   Share
    For this year’s Met Gala, the Met harnessed the power of the Chinese video-sharing app Douyin to the tune of 170 million views in 48 hours. Read More
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Events Calendar

SCMP China Conference: United States
December 10
The Luxury Symposium 2020
January 20, 2020 @ 2:00 pm - 6:00 pm
eTail Asia 2020
March 3, 2020 - March 5, 2020
View More Events

Popular Posts

The Future of Luxury
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Your Introduction to the Gen-Z Consumer
Beauty & Health
China’s Overnight Skincare Obsession Goes Mainstream
Fashion
Alibaba Singles’ Day 2019 Generates $38.4 Billion
Influencer
10 KOL Marketing Trends in China for 2020
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