chinese KOLs

China’s influencer economy has become a powerful force, but does this relatively new field have a viable future, or is it a passing fad? Read More

Getting likes is great, but marketers in China have figured out a much more effective system for measuring influencer performance online. Read More

KOLs are making a killing in China by promoting all kinds of brands, but they should be careful about testing what they promote before live-streaming it. Read More

Chinese Consumers differ from Western consumers in many ways, and these five trends are crucial for any luxury business operating there. Read More

In China, the co-branding model will likely expand even further, pushing established luxury brands to consider similar luxury-mass collaborations. Read More

China’s 855 million digital consumers are transforming the country into a global digital disruptor, according to McKinsey’s 2019 consumer digital report. Read More

Brands chasing the Chinese ‘green’ beauty market must navigate consumer aspirations, purchasing behaviors, and product definitions to find success. Read More

New Retail, an online and offline into an experience for luxury consumers, is something traditional brands need to understand and adapt. Read More

Jing Daily talks with Valextra CEO Sara Ferrero on their retail approach, working with KOLs, and what’s next for the stately Italian luxury brand in China. Read More

For this year’s Met Gala, the Met harnessed the power of the Chinese video-sharing app Douyin to the tune of 170 million views in 48 hours. Read More