chinese KOLs
The Risk in China’s Huge Influencer Economy
China’s influencer economy has become a powerful force, but does this relatively new field have a viable future, or is it a passing fad? Read MoreChina’s New Sponsored-Post Model Crushes Counting “Likes”
Getting likes is great, but marketers in China have figured out a much more effective system for measuring influencer performance online. Read MoreThe Live-Stream “Incident” that Rocked China’s KOL Market
KOLs are making a killing in China by promoting all kinds of brands, but they should be careful about testing what they promote before live-streaming it. Read More5 Luxury Trends in China That Matter to Brands
Chinese Consumers differ from Western consumers in many ways, and these five trends are crucial for any luxury business operating there. Read MoreWhy Luxury-Mass Collaborations are Booming in China
In China, the co-branding model will likely expand even further, pushing established luxury brands to consider similar luxury-mass collaborations. Read More5 Takeaways from McKinsey’s Digital Consumer Trends Report
China’s 855 million digital consumers are transforming the country into a global digital disruptor, according to McKinsey’s 2019 consumer digital report. Read MoreYoung Chinese Want ‘Green’ Beauty (But Who Will Give it to them?)
Brands chasing the Chinese ‘green’ beauty market must navigate consumer aspirations, purchasing behaviors, and product definitions to find success. Read MoreHow to Win Chinese Hearts with Smart Carts and New Retail
New Retail, an online and offline into an experience for luxury consumers, is something traditional brands need to understand and adapt. Read MoreValextra Taps into Design and Architecture to Attract Chinese Consumers
Jing Daily talks with Valextra CEO Sara Ferrero on their retail approach, working with KOLs, and what’s next for the stately Italian luxury brand in China. Read MoreHow the Met Gala Got More Than 170 Million Views in Less Than 48 Hours in China
For this year’s Met Gala, the Met harnessed the power of the Chinese video-sharing app Douyin to the tune of 170 million views in 48 hours. Read More