chinese KOLs

Journalist-turned-fashion-blogger Becky Li has more than 4.5 million followers on WeChat, and is one of the country's leading influencers. Read More

With competition for content creators and viewers at an all time high, Meipai's "system upgrade" couldn't come at a worse time. Read More

When it comes to the media value of different luxury brands, Chanel is leading the list thanks to a high proportion of organic mentions by influencers, followed by Lancôme, YSL, OLAY, and SK-II. Read More

Chinese social media platforms are full of fake KOLs, accounts, and comments. How should brands avoid wasting money when engaging with KOLs in China? Read More

Here is what luxury brands need to know about doing KOL marketing in China, including why it works and how to do it right. Read More

Looking to work with a hot young KOL? You might want to read this interview with Brian Buchwald, CEO of marketing agency Bomoda, first. Read More

The CEO of the French luxury handbag brand Moynat talks about why the brand has remained slow in the rapid-changing luxury industry. Read More

Young Chinese shoppers in Paris are using social media to look for fashionable 'souvenirs' that are going to help them stand out, and luxury brands are starting to take note. Read More

Givenchy became the first luxury brand to sell products on Chinese KOL Gogoboi's own e-commerce channel; and it was a hit with fans. Read More

The Italian luxury footwear and handbag brand’s 200-piece capsule collection with WeChat influencer Mr. Bags sold out in just one day. Read More