chinese influencers

Gen Z demand one thing from their luxury purchases above all else: social currency. This is what brands must do to get it. Read More

China’s influencer economy has become a powerful force, but does this relatively new field have a viable future, or is it a passing fad? Read More

While consumers in China are a massive market, brands shouldn't overlook U.S.-based Chinese consumers and the difference between the two. Read More

Instinct tells us luxury is for the rich, but in China, luxury brands live or die with the middle class, so they'd better figure them out. Read More

China is littered with teen idols these days, but can Western brands take advantage of their popularity with the country's massive Gen-Z demographic? Read More

Brand-sponsored fan makeovers and exclusive events as a KOL’s guest have become such a popular and rewarding brand strategy. Read More

What is the latest male idol like in China? One thing is for sure: He's a far cry from the K-pop idols of years past. Meet Li Xian. Read More

The fictional influencer, Xiao Wanzi, has helped Perfect Diary, one of the most talked about consumer beauty brands leveraging Chinese marketing trends. Read More

Little Red Book is a luxury retail app that gained popularity because of its peer-to-peer approach, becoming the #1 cross-border e-commerce app in China. Read More

For Western luxury brands in China, the best way to avoid collaboration failures is the simplest way: brands need to do their homework first. Read More