chinese influencers
‘Crazy Little Brother Yang’ Is Douyin’s First-Ever Livestreamer With 100 Million Fans
‘Crazy Little Brother Yang’ is Douyin’s first-ever livestreamer to reach over 100 million followers. Could he be the next Li Jiaqi? Read More
China’s Influencer Pay Gap Has Closed — But Not Its Culture Gap
The influencer industry is rife with racial inequality. But in China, homegrown KOLs make more than their Western counterparts. So what’s the problem then? Read More
How Brands Can Sparkle in China’s $100 Billion Jewelry Market
Global brands have only scratched the surface of China’s vast jewelry market. But can they learn from savvy domestic players and dazzle local audiences? Read More
Hermès Sells $2.7 Million at Guangzhou Store in One Day
Hermès reopened its store in Guangzhou this week, scooping $2.7 million sales in one day, indicating Chinese consumers are ready to start purchasing again. Read More
COVID-19 Has Hurt China’s Influencers (Or Has It?)
China's influencers have lost potential earnings during the COVID-19 epidemic, but there are also some positives for many of the creatives in this industry. Read More
Is Social Selling China’s Next Big Marketing Trend?
With “influencer fatigue” taking over consumers in China, brands will need a new way to market their products. That's where social selling comes in. Read More
Gen Z Has Made ‘Social Currency’ a Must-Have for Brands
Gen Z demand one thing from their luxury purchases above all else: social currency. This is what brands must do to get it. Read More
The Risk in China’s Huge Influencer Economy
China’s influencer economy has become a powerful force, but does this relatively new field have a viable future, or is it a passing fad? Read More
Why You Need to Reach U.S.-Based Chinese Consumers
While consumers in China are a massive market, brands shouldn't overlook U.S.-based Chinese consumers and the difference between the two. Read More
China’s Middle Class Holds the Keys to Luxury in China
Instinct tells us luxury is for the rich, but in China, luxury brands live or die with the middle class, so they'd better figure them out. Read More
