chinese influencers

Chinese luxury e-commerce platform Secoo released a luxury white paper on Chinese luxury consumers' purchasing habits and profiled the demographics. Read More

Luxury e-commerce platform has partnered with French footwear brand Roger Vivier to offer customers a limited-edition shoe during WOW Brand Week. Read More

Jing Daily spoke with Chinese social media influencer Anny Lou to find out what's going on with marketing on platforms like Douyin and Little Red Book. Read More

Do you know how much do influencers in China make? And how does that compare to the revenues of Western influencers on platforms like Instagram and Youtube? Read More

Repetitive content has led to the following reality of the Chinese digital landscape; that key opinion leaders are abundant, but actual opinions are rare. Read More

China's popular social commerce app Little Red Book unveiled a platform to directly connect brands and influencers to form partnerships. Read More

Panelists at "Cross-Border Retail Growth Powered by Omni-Channel Technology" discussed what brands need to know about partnering with influencers in China. Read More

The hype of Dyson’s new hairstyler, and the following quick turnaround of reviews, speak about Chinese consumers’ changing attitude to influencer marketing. Read More

The ‘Dare to Stage in L.A.’ event highlighted the latest YSL beauty trends and featured a lipstick DJ station, with Chinese travelers a major target. Read More

Unlike their Western counterparts, many internet stars in China feel that being conventionally beautiful is a prerequisite for success. Read More