chinese influencers
Marketing Misfire? A WeChat Plug for Dyson’s $550 Curler Goes Viral, Then Goes Sour
The hype of Dyson’s new hairstyler, and the following quick turnaround of reviews, speak about Chinese consumers’ changing attitude to influencer marketing. Read More
Yves Saint Laurent Beauté Pops up at LAX, Targeting Chinese Tourists
The ‘Dare to Stage in L.A.’ event highlighted the latest YSL beauty trends and featured a lipstick DJ station, with Chinese travelers a major target. Read More
Selling Pretty: The Dark Side of Chinese Internet Stardom
Unlike their Western counterparts, many internet stars in China feel that being conventionally beautiful is a prerequisite for success. Read More
Mr. Bags x Longchamp: How to Make 5 Million RMB in Just Two Hours
From choosing the right spokesperson to pinpointing demand, building a successful capsule launch with a celebrity blogger is all about creating a “fantasy” for their fans. Read More
Are Your Influencer Agency’s Corrupt Practices Costing You?
From kickbacks and inflated prices to fake views, some Chinese influencer agencies are doing anything they can to cut corners and boost earnings. Read More
Do Chinese Luxury Consumers Still Care About British Heritage?
Some Chinese consumers still think 'If it's good enough for the royal family, it's good enough for us'. Others aren't so sure. Read More
Chinese International Students Are the New Brand Champions
With plenty of disposable income and ample access to the latest international trends and brands, Chinese students abroad have an outsized influence on the style of their peers' back home. Read More
