Chinese generation Z
Targeting China’s Generation Z? The Cool Kids are on Bilibili
For brands wondering what they’re missing, here’s a clue: Bilibili is more than just a place where young Chinese consumers watch anime. Read More
Online or Offline? It’s All the Same for Millennials and Gen Z
Even if the vast majority of luxury purchases are still in stores, online plays a vital role in influencing those purchases. Read More
Chanel and Fendi After Karl Lagerfeld
The Future of Luxury with Daniel Langer. Jing Daily columnist shared his view on the future of Chanel and Fendi without Karl Lagerfeld. Read More
Influencer Marketing in 2018: What Luxury Brands in China Need to Know
Data intelligence firm Gartner L2 released a report on influencer marketing and the effectiveness of celebrity endorsements in China. Read More
Wise Up: The Big Mistakes Luxury Brands Are Making With China’s Gen Z
China's Generation Z is remarkably different from the previous generation. These are the mistakes luxury marketers keep making when targeting this group. Read More
Why “Made for China” Doesn’t Work For Luxury Brands
When a foreign brand designs products intended to resonate with Chinese consumers they are at risk of losing their attraction as a foreign brand. Read More
