Chinese Gen Zers

As coronavirus concerns are causing more people to stay indoors, livestreaming is bringing opportunities to cosmetic brands and beauty vloggers. Read More

Today, there's only one way for brands to get fast, reliable insights on everything from key influencers to emerging crises and that's through cyber-luxury. Read More

As younger Chinese consumers turn increasingly nationalistic, the American business community fears that this newfound patriotism could be weaponized. Read More

Whether you are an established beauty brand in China or simply eyeing the sector, Harmay is blazing a new trail in how to engage Chinese millennials. Read More

Experiences rule with younger consumers, and that's why "barefoot luxury" will be crucial for brands as they chart a course into the next decade. Read More

Can a popular KOL, fascinating global locations, and a weekly box of curated beauty products be the recipe for China's next hit show? Read More

As China’s millennials feel the effects of an uncertain future, marketers are tapping into nostalgia-driven marketing campaigns to resonate with them. Read More

FOMO isn't just a funny acronym; it's the most common consumer trait in Gen Zers — one that luxury businesses must harness to stay relevant. Read More

Following the success of The Rap of China, can IQiyi recreate it’s winning formula with a show focused on a Tokyo pop-up store run by Kris Wu? Read More

The next generation of luxury consumers was born into a digital world. Brands must provide them with seamless digital experiences or risk becoming obsolete. Read More