Chinese Gen Zers

By 2030, China could account for as much as 50 percent of the global luxury market. In other words: We are now entering the Chinese Decade. Read More

Xiaolu Liu, the founder of the homegrown lifestyle brand NEIWAI, spoke with Jing Daily about what it takes to become a successful DTC brand in China. Read More

The massive disruption shaking up the luxury sector right now calls for unprecedented action. So why then am I optimistic about the future of luxury? Read More

Years of underestimating changing consumer perceptions left many brands in a vulnerable position — one that they were in before the coronavirus struck. Read More

With many companies failing, it’s reasonable to wonder if they can truly commit to CSR. But COVID-19 is actually reinforcing the need for it. Read More

Italian clothing brand Brandy Melville, referred to as “BM style,” is receiving hype in China recently, sparking debate on societal beauty standards. Read More

As global luxury brands launch on new social platforms, like Douyin, the importance of creating a winning brand strategy for each new platform is a must. Read More

Givenchy appointed the American designer Matthew M. Williams as its new creative director, but will the its direction resonate with Chinese luxury shoppers? Read More

Environmental concerns are becoming important to young Chinese consumers. But how can brands use sustainable technology to meet this emerging demand? Read More

Tiffany is betting big on China’s vast luxury market, appointing the popular Gen Z actor-singer Jackson Yee as the new face of its Tiffany T collection. Read More