Chinese Gen Zers

In China, social media platforms are currently fighting over the video-sharing realm. Jing Daily explains which ones are right for your luxury brand. Read More

A global pandemic and a 21st-century cold war have forced China to become conservative and look inward, including when it comes to fashion. Read More

The tasteless Spirit Boy aesthetic is the latest trend to captivate China’s Generation Z. What do brands need to know about this ironic fad? Read More

This summer, the niche bag and accessories label BY FAR took Chinese social media by storm thanks to excellent branding via social sales platforms. Read More

Chinese Gen-Zers have gleaned an Ins-Style aesthetic from their limited access to Instagram. But can International brands take advantage of this trend? Read More

A newly released RED report shows that young Chinese consumers are increasingly paying more attention to local beauty brands compared to international ones. Read More

A growing counterculture within China’s younger generations is increasingly pushing back against unreasonable work hours, which has led many to seek early retirement. Read More

Many luxury brands have struggled to fill their stores due to poor service. But this issue isn’t just unprofitable; it also destroys brand equity. Read More

Victoria Beckham’s beauty line, VB Beauty, made its China debut on Tmall last month, but does China’s overcrowded beauty market have room for it? Read More

Gen Zers have repurposed the term “Sexually frigid” as a fashion statement, but does the trend have sales potential for brands in China? Read More