Chinese Gen Zers

Disruption, whether it comes from the virus outbreak or technology, is always trying for brands. But what gets everyone through it is leadership. Read More

Young Chinese were big spenders but a recession could devastate that market. Fortunately, there are ways luxury brands can enhance sales despite a downturn. Read More

All high-priced products get called "luxury" today, but prices don't define which brands get considered luxury brands — only extreme value can do that. Read More

Plenty of brands have blamed the Covid-19 virus for their poor performance, but underlying issues that curb brand values are often the real culprits. Read More

As coronavirus concerns are causing more people to stay indoors, livestreaming is bringing opportunities to cosmetic brands and beauty vloggers. Read More

Today, there's only one way for brands to get fast, reliable insights on everything from key influencers to emerging crises and that's through cyber-luxury. Read More

As younger Chinese consumers turn increasingly nationalistic, the American business community fears that this newfound patriotism could be weaponized. Read More

Whether you are an established beauty brand in China or simply eyeing the sector, Harmay is blazing a new trail in how to engage Chinese millennials. Read More

Experiences rule with younger consumers, and that's why "barefoot luxury" will be crucial for brands as they chart a course into the next decade. Read More

Can a popular KOL, fascinating global locations, and a weekly box of curated beauty products be the recipe for China's next hit show? Read More