Chinese Gen-Z
Learning from Gucci’s Wild Success with Millennials and Gen Z
Gucci is on track to become the largest luxury fashion brand in the world if its growth trajectory continues at its current pace. Read More
How Rimowa Boosts Tmall E-Commerce Sales with New China Brand Ambassador
Rimowa is experiencing a sales surge on its official flagship store on Alibaba’s B2C marketplace Tmall thanks to the new Chinese spokesperson Jackson Yee. Read More
Demographic Trends Shaping Luxury in China
In a highly segmented market like China, luxury brands particularly need to understand the value of every consumer category. Read More
The Lipstick Met Museum Designed for China’s Gen Z
The MET has collaborated with young Chinese cosmetic brand Perfect Diary to create a range of limited-edition lipsticks for China's Gen Z. Read More
Selling to Millennials and Gen Z in China: You are Only as Good as Your Last Experience!
In China, selling to millennials and generation Z means selling to digital natives who will interact with the brand mainly digitally. Read More
Chinese Whispers: Prada Names a Gen-Z Spokesperson to Rejuvenate the Brand, and More
Italian luxury giant Prada named the Chinese singer, rapper and actor Cai Xukun, who was born in 1998, to be its Chinese brand spokesperson. Read More
Digital Watch: How Chinese Millennials & Gen Zers are Re-connecting with Their Elders
Recent trends on Chinese social media networks are showing a strong desire from both children and elders to reconnect and share more with each other. Read More
Can Gucci Find a Market for their Bizarre Brand of Beauty?
While Gucci’s Hollywood-cum-Punk aesthetic is likely to appeal to the general public, will it help the brand develop a global luxury beauty business? Read More
Prada’s Problems in China are Deeper Than the Economic Slowdown
China's economic slowdown has hit Prada, but the brand faces more problems with Chinese consumers, including a decline of desirability and quality concerns. Read More
China Proposes Luxury Tax Increase to Rein in Millennial Debt
China seeks to increase the luxury goods tax rate to curb Millennials' irrational spending on luxury brands and bring back a culture of frugality. Read More
