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Chinese Gen-Z

  • The Future of Luxury

    Learning from Gucci’s Wild Success with Millennials and Gen Z

    Daniel Langer  |   Share
    Gucci is on track to become the largest luxury fashion brand in the world if its growth trajectory continues at its current pace. Read More
  • How Rimowa Boosts Tmall E-Commerce Sales with New China Brand Ambassador

    Yiling Pan  |   Share
    Rimowa is experiencing a sales surge on its official flagship store on Alibaba’s B2C marketplace Tmall thanks to the new Chinese spokesperson Jackson Yee. Read More
  • Demographic Trends Shaping Luxury in China

    Adina-Laura Achim  |   Share
    In a highly segmented market like China, luxury brands particularly need to understand the value of every consumer category. Read More
  • Marketing

    The Lipstick Met Museum Designed for China’s Gen Z

    Richard Whiddington  |   Share
    The MET has collaborated with young Chinese cosmetic brand Perfect Diary to create a range of limited-edition lipsticks for China's Gen Z. Read More
  • The Future of Luxury

    Selling to Millennials and Gen Z in China: You are Only as Good as Your Last Experience!

    Daniel Langer  |   Share
    In China, selling to millennials and generation Z means selling to digital natives who will interact with the brand mainly digitally. Read More
  • Chinese Whispers: Prada Names a Gen-Z Spokesperson to Rejuvenate the Brand, and More

    Yiling Pan  |   Share
    Italian luxury giant Prada named the Chinese singer, rapper and actor Cai Xukun, who was born in 1998, to be its Chinese brand spokesperson. Read More
  • Digital Watch: How Chinese Millennials & Gen Zers are Re-connecting with Their Elders

    Juliette Duveau and Sophia Dumenil  |   Share
    Recent trends on Chinese social media networks are showing a strong desire from both children and elders to reconnect and share more with each other. Read More
  • Beauty

    Can Gucci Find a Market for their Bizarre Brand of Beauty?

    Susanna Nicoletti  |   Share
    While Gucci’s Hollywood-cum-Punk aesthetic is likely to appeal to the general public, will it help the brand develop a global luxury beauty business? Read More
  • Companies

    Prada’s Problems in China are Deeper Than the Economic Slowdown

    Yiling Pan  |   Share
    China's economic slowdown has hit Prada, but the brand faces more problems with Chinese consumers, including a decline of desirability and quality concerns. Read More
  • Policy

    China Proposes Luxury Tax Increase to Rein in Millennial Debt

    Yiling Pan  |   Share
    China seeks to increase the luxury goods tax rate to curb Millennials' irrational spending on luxury brands and bring back a culture of frugality. Read More
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Jing Daily KraneShares China Global Luxury Index

Track the global market performance of the luxury sector in China. With current news updates, share prices, and stock market data based on Chinese consumer interest, this index monitors the overall health within the market.

Daily Returns: 07/01/2022

Index LevelDaily Change% Change
226.46-$0.74-0.33%
LVMHKeringRichemont
+$0.43-$0.2-$0.15
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