Chinese Gen-Z
How the iPhone Lost its Luxury Social Status in China
Apple recently debuted its new iPhone 12 in China, but netizens criticized it over its high price and negatively compared it to domestic brands. Read More
Luxury In The US Suffering Without Chinese Students
Trump’s policies and COVID-19 have pushed Chinese students to pursue advanced degrees outside the US, which is hurting the country’s luxury market. Read More
Can COVID-19 Cool Off China’s Scalding Sneaker Market?
China’s primary and secondary sneaker markets experienced turbulence during the COVID-19 pandemic, but is China's “sneaker bubble” finally about to burst? Read More
Luxury Market Recoveries: South Korea Versus China
China and South Korea are the two countries that have recovered from COVID-19 the fastest, but their luxury market rebounds look quite different. Read More
What Happens When Luxury Becomes too Accessible?
The "democratization of luxury" has led younger, global consumers to view luxury differently — and brands must adapt to meet their needs. Read More
The New Generation of C-Beauty
C-beauty (Chinese beauty) products used to be considered low-priced alternatives to top-shelf international brands — but no longer. Read More
Generational Christmas Shopping in China
Though Christmas isn’t an official holiday in China, it hasn’t spared China from its consumerism. How can retailers engage these generational consumers? Read More
The Rise of the Idol Economies in China
China is littered with teen idols these days, but can Western brands take advantage of their popularity with the country's massive Gen-Z demographic? Read More
Your Introduction to the Gen-Z Consumer
With their online savvy and serious spending power, Gen Zers are fast becoming a focus for international luxury brands. Here's what you need to know. Read More
App Watch: Alibaba’s Ruwo Courts Gen Zers in the Classroom
Gen Z consumers are looking for more private, interest-based social media communities beyond WeChat. Could Ruwo offer new opportunities to luxury brands? Read More
