Chinese Gen-Z
Prada’s Problems in China are Deeper Than the Economic Slowdown
China's economic slowdown has hit Prada, but the brand faces more problems with Chinese consumers, including a decline of desirability and quality concerns. Read More
China Proposes Luxury Tax Increase to Rein in Millennial Debt
China seeks to increase the luxury goods tax rate to curb Millennials' irrational spending on luxury brands and bring back a culture of frugality. Read More
China’s Free-Spending Gen-Zs and What Triggers Their Buying: Report
A new report from global strategy consulting firm OC&C on Gen-Z pointed out how China’s Gen-Z differs from its peers in other parts of the world. Read More
The Curvy Controversy: Is China Ready for Plus-size Fashion?
The idea of the plus-size fashion is resonating with an increasing number of Western women but have yet to find a large audience in China. Read More
Can China’s Debt-Ridden Youth Continue to Prop Up Luxury’s Future?
Luxury brands’ “Great Chinese Dream” is largely dependent upon China’s millennial and Gen-Z shoppers. But what if this promising outlook is partially fueled by debt? Read More
A Look at China’s Fickle but Affluent Gen-Z Consumers
China's affluent Gen-Zers have a somewhat contradictory view of themselves, a new report by Agility Research Group finds. Read More
China to Overtake U.S. Fashion Market for First Time: McKinsey & BoF Report
Here are the top 5 predictions for the Chinese market from the State of Fashion 2019 report by McKinsey & Company and the Business of Fashion (BoF). Read More
