Chinese Gen-Z
China’s Free-Spending Gen-Zs and What Triggers Their Buying: Report
A new report from global strategy consulting firm OC&C on Gen-Z pointed out how China’s Gen-Z differs from its peers in other parts of the world. Read More
The Curvy Controversy: Is China Ready for Plus-size Fashion?
The idea of the plus-size fashion is resonating with an increasing number of Western women but have yet to find a large audience in China. Read More
Can China’s Debt-Ridden Youth Continue to Prop Up Luxury’s Future?
Luxury brands’ “Great Chinese Dream” is largely dependent upon China’s millennial and Gen-Z shoppers. But what if this promising outlook is partially fueled by debt? Read More
A Look at China’s Fickle but Affluent Gen-Z Consumers
China's affluent Gen-Zers have a somewhat contradictory view of themselves, a new report by Agility Research Group finds. Read More
China to Overtake U.S. Fashion Market for First Time: McKinsey & BoF Report
Here are the top 5 predictions for the Chinese market from the State of Fashion 2019 report by McKinsey & Company and the Business of Fashion (BoF). Read More
