Chinese Gen-Z

For luxury brands, estimating the Added Luxury Value for both for the category and the brand is an important consideration when making pricing decisions. Read More

Brands should use AI engine to analyze all available data points, including the millions of conversations consumers have about the brand online. Read More

Launched in early 2019 by question-and-answer platform Zhihu, CHAO is staking out a claim to be the “Xiaohongshu for men.” Read More

Chinese Gen Zers' attitude towards buying fake goods are more likely to be driven by morality rather than financial considerations. Read More

Gucci is on track to become the largest luxury fashion brand in the world if its growth trajectory continues at its current pace. Read More

Rimowa is experiencing a sales surge on its official flagship store on Alibaba’s B2C marketplace Tmall thanks to the new Chinese spokesperson Jackson Yee. Read More

In a highly segmented market like China, luxury brands particularly need to understand the value of every consumer category. Read More

The MET has collaborated with young Chinese cosmetic brand Perfect Diary to create a range of limited-edition lipsticks for China's Gen Z. Read More

In China, selling to millennials and generation Z means selling to digital natives who will interact with the brand mainly digitally. Read More

Italian luxury giant Prada named the Chinese singer, rapper and actor Cai Xukun, who was born in 1998, to be its Chinese brand spokesperson. Read More