Chinese Gen-Z

Luxury consumers expect exceptional services. Given this, many brands turn to mystery shoppers to secretly examine the state of their in store experiences. Read More

Luxury brands must get the attention of millennials, but they need to think even younger if they really want to resonate. Read More

As Brexit evolves, British luxury brands, unsure of how it will affect them, are looking toward the continued buying power of Chinese consumers. Read More

The market for exclusive sneakers and streetwear is already established in China, where young streetwear enthusiasts have fueled a demand for exclusivity. Read More

For luxury brands, estimating the Added Luxury Value for both for the category and the brand is an important consideration when making pricing decisions. Read More

Brands should use AI engine to analyze all available data points, including the millions of conversations consumers have about the brand online. Read More

Launched in early 2019 by question-and-answer platform Zhihu, CHAO is staking out a claim to be the “Xiaohongshu for men.” Read More

Chinese Gen Zers' attitude towards buying fake goods are more likely to be driven by morality rather than financial considerations. Read More

Gucci is on track to become the largest luxury fashion brand in the world if its growth trajectory continues at its current pace. Read More

Rimowa is experiencing a sales surge on its official flagship store on Alibaba’s B2C marketplace Tmall thanks to the new Chinese spokesperson Jackson Yee. Read More