Chinese Gen-Z consumers
How Burberry Connects To China’s Gen-Z Consumers Via Emerging Artists?
Jing Daily's weekly analysis of the very latest digital luxury brand campaigns in China from Burberry, Peacebird, and Gucci. Read More
Why Cross-Category Marketing Works In China
Certain marketing strategies produce better results than others, and cross-category marketing is one that has done well in China. Jing Daily looks at why. Read More
5 Successful Cosmetic Brand and Food Collaborations for Chinese Gen Zers
How to create a successful food x beauty collaboration? Jing Daily reviews five beauty brands and food collaborations that attracted the Chinese Gen Zers. Read More
Alibaba Uses Lockdown to Promote Its Virtual Avatar Game
What's the perfect promotion during a virus lockdown — a video game. And Alibaba introduced a popular yet respectful one with its Valentine's Day campaign. Read More
Does China Want Inclusive Beauty?
China is responding well to the trailblazer of inclusive beauty. But does it mean the people are ready for it? Are there other opportunities for brands? Read More
What Do Chinese Consumers Want from Independent Chinese Designers?
Chinese consumers are using the niche qualities of independent Chinese designer brands to show off their taste and sophistication. Read More
Gen Z Has Made ‘Social Currency’ a Must-Have for Brands
Gen Z demand one thing from their luxury purchases above all else: social currency. This is what brands must do to get it. Read More
