Chinese fashion influencers

Companies
Tod’s Made a Killing from Mr. Bags Collaboration, Racking up over 4.7 Million RMB
Yiling Pan | Share
In the latest collaboration with Mr. Bags, Tod’s sold out 320 "Unicorn D Styling" limited-edition handbags, garnering approximately 4.77 million RMB in sales. Read More
In a Bid for Even More Fans, Mr. Bags Launches a New WeChat Account, More Video
Lauren Hallanan | Share
Here is how Mr. Bags, China's top luxury handbag influencer, evolves his content strategy in a highly competitive influencer market. Read More
Dolce & Gabbana Ditches Models, Drafts Chinese Celebs to Walk Milan Runway
Ruonan Zheng | Share
Dolce & Gabbana ditched models in favor of Chinese celebrities at its Milan fashion show catwalk yesterday - and the net erupted Read More
A Day in the Life of Chinese Fashion Influencer Leaf Greener at Fashion Week
Yiling Pan | Share
Here is a behind-the-scenes peek at a day in the life of the Chinese fashion influencer Leaf Greener during New York Fashion Week. Read More

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Tod’s Made a Killing from Mr. Bags Collaboration, Racking up over 4.7 Million RMB