chinese fashion bloggers
Why Influencer Collaborations in China Work
Brands leading the way in influencer collaboration range from huge international companies to upstart labels, but they each have their strong points. Read More
Meet China’s Most Influential Bloggers on WeChat
A new ranking reveals China’s most influential fashion, beauty, and lifestyle bloggers on WeChat that luxury brands need to know. Read More
Slimane Causes Online Uproar in China Ahead of Celine’s Paris Show
In China, two recently-released Celine handbags designed by Creative Director Hedi Slimane have met serious backlash on social media. Read More
China’s “Goddess of Shopping” Builds Trust by Sharing Her Imperfections
Journalist-turned-fashion-blogger Becky Li has more than 4.5 million followers on WeChat, and is one of the country's leading influencers. Read More
Met Gala’s Catholic Theme Stumps Chinese Supermodels
Chinese social media users accused models Liu Wen, Ming Xi, and Sun Feifei of not bothering to interpret the 2018 theme. Read More
Forbes Honors Under-30s Shaking Up China’s Retail Market
From social media stars to e-tail innovators, these Forbes 30 Under 30 recipients are shaping the luxury industry as we know it. Read More
Does Dior Have an Identity Crisis in China?
What's behind Dior's controversial brand ambassadors in China is its desperation of reaching a millennial audience who is different from its traditional consumers. Read More
The Secret to Fashion Blogger Becky Li’s Magical Ability to Sell
In a recent interview during New York Fashion Week, top Chinese fashion blogger Becky Li reveals the truth behind her massive selling power. Read More
Exclusive: WeChat Goddess Becky Li Tells Us Why Chinese Girls Love MINI
Top Chinese fashion blogger Becky Li, aka the 'BuyBuyBuy' Goddess, talks with us about her latest collaboration with automaker MINI. Read More
Gogoboi Teams Up with Western E-Commerce Retailers to Sell Luxury on WeChat
The top-ranked Chinese fashion blogger is selling a curated selection of products from sites like Yoox, Farfetch, and Revolve. Read More
