chinese fashion blogger
From Gogoboi to Mr. Bags: These Are the Fashion Bloggers Shaping China’s Luxury Industry (Part 1)
Here's an introduction to five of China's most influential fashionistas on Weibo and WeChat right now. Read More
How Brands Can Navigate Chinese Fashion Bloggers’ ‘Red Envelope’ Culture
Chinese KOL endorsements don't come for free—but payment to bloggers may hinder their credibility with fans. Read More
Interview With Fashion Blogger Laurence Li: Street Style Is ‘As Important’ As Haute Couture
Fashion blogger Laurence Li, who has caught the eye of both Vogue and American Apparel, compares U.S. and Chinese fashion blogs and discusses bloggers' rising influence in the fashion world. Read More
