Chinese e-commerce branding
Amazon vs. Alibaba: Everything You Need to Know About the Two Biggest E-tailers
The world’s two largest e-tailers, Alibaba and Amazon, are viewed as rivals engaged in a global showdown, but the reality is far more complex. Read MoreChina’s ‘Annie Leibovitz’ Chen Man Gives Secoo a Luxury Makeover
Chen Man, an influential Chinese photographer, cooperated with e-tailer Secoo to launch a lush new brand campaign emphasizing its luxury DNA and Chinese identity. Read More