chinese digital marketing
Online or Offline? It’s All the Same for Millennials and Gen Z
Even if the vast majority of luxury purchases are still in stores, online plays a vital role in influencing those purchases. Read More
The Top Risk Luxury Brands are Making Online
Luxury brands in China should not bet everything on the sales from a single e-commerce platform, according to this digital marketing expert. Read More
The 3 Problems Ruining Brand-Agency Relationships in China
The rapid development of China’s digital ecosystem has put a heavy strain on the brand-agency relationship. Agencies open up about the most common problems and how to avoid them. Read More
Luxury Brands Need to Embrace These Digital Engagement Tactics or Become Irrelevant
Brands that don't 'move with the times' are at risk of losing engagement with today's consumers in China who are looking for innovative, intelligent online-to-offline experiences. Read More
Luxury Spending To Double in China Over Next 10 Years, Says McKinsey
A McKinsey report on the global luxury market predicts that consumption by China's wealthy buyers will score one trillion yuan by 2025. Read More
Report: Luxury Brands in China Trail Behind in Digital Proficiency
Brands like Burberry and Cartier may have it figured out, but their counterparts still have room to grow in utilizing digital channels as strategic leverage for their businesses. Read More
The Evolving Role of WeChat in a Shanghai Multi-Brand Boutique
Co-founder of Xinlelu.com, Yilei Lu, discusses how the multi-brand store featuring independent international brands balances online with offline strategies for their affluent Shanghainese customers. Read More
10 Valentine’s Day Digital Marketing Campaigns Courting Chinese Shoppers
From Cartier to Moleskine, many luxury brands in China take advantage of Valentine's Day to woo Chinese consumers with discounts, special designs, O2O marketing, and more. Read More
Why Localization Is Vital To Chinese Luxury Marketing
When it comes to global digital campaigns, one expert says that simply translating from English isn't enough to resonate with Chinese consumers. Read More
