chinese culture
Why Chinese Consumers Love Luxury Products
While Western-style consumerism interprets luxury consumption as a “way of life” in China, the love of luxury has a Confucian essence. Read More
Anonymous Chinese Employees on Why Western Brands Fumble When Marketing in China
Balancing a global brand’s image with a culture’s local taste is a delicate game, one that requires expert opinions. Read More
Going Local and Artsy: Hennessy’s Inspiration for Chinese New Year
In collaboration with Chinese artist Zhang Guangyu, Hennessy has launched a nationwide, multichannel marketing campaign to welcome the Year of the Pig. Read More
Is it Racist?: Dolce & Gabbana’s New Ad Campaign Sparks Uproar in China
Italian fashion powerhouse Dolce & Gabbana’s latest online marketing campaign has come under fire for trivializing China’s centuries-old culture. Read More
Opinion: Heritage is Hip With Chinese Millennials
The founders of China luxury marketing consultancy The Chinese Pulse ask what brands can learn from the trend Read More
Why Luxury Brands’ Approach to “Chinese Aesthetics” Fails
The Palace Museum tapes used by consumers to decorate luxury lipstick products is an example of design based on cultural references, not assumptions. Read More
China’s Young Foodies are Over the Moon for Artisanal Mooncakes
Vegan ingredients, gelato, and flavors like elderberry and grapefruit are some ways in which lifestyle brands are giving traditional mooncakes a trendy twist for the upcoming Mid-Autumn Festival. Read More
When Should Brands Use Chinese Culture In Social Media Campaigns?
From Chinese-language puns to Chinese humor, many global companies have tapped into local culture to create successful viral sensations on social media. Read More
Don’t Be Caught Wearing The Wrong Color In China
First impressions are everything no matter where you are, but this is particularly true in China, where colors and their hidden meanings can be the difference between success and failure. Read More
Samsung Sponsors Chinese Cultural Events Amid Intense Localization Campaign
This week, Samsung became the latest company to sponsor a large-scale cultural event in China, lending its name to the production of the opera "Dream Flower" (梦里落花) at Beijing's National Center for Performing Arts. But it's the timing of this sponsorship that really takes this story from the sort-of-interesting to the fascinating. Read More
