chinese culture

Balancing a global brand’s image with a culture’s local taste is a delicate game, one that requires expert opinions. Read More

In collaboration with Chinese artist Zhang Guangyu, Hennessy has launched a nationwide, multichannel marketing campaign to welcome the Year of the Pig. Read More

Italian fashion powerhouse Dolce & Gabbana’s latest online marketing campaign has come under fire for trivializing China’s centuries-old culture. Read More

The founders of China luxury marketing consultancy The Chinese Pulse ask what brands can learn from the trend Read More

The Palace Museum tapes used by consumers to decorate luxury lipstick products is an example of design based on cultural references, not assumptions. Read More

Vegan ingredients, gelato, and flavors like elderberry and grapefruit are some ways in which lifestyle brands are giving traditional mooncakes a trendy twist for the upcoming Mid-Autumn Festival. Read More

From Chinese-language puns to Chinese humor, many global companies have tapped into local culture to create successful viral sensations on social media. Read More

First impressions are everything no matter where you are, but this is particularly true in China, where colors and their hidden meanings can be the difference between success and failure. Read More

This week, Samsung became the latest company to sponsor a large-scale cultural event in China, lending its name to the production of the opera "Dream Flower" (梦里落花) at Beijing's National Center for Performing Arts. But it's the timing of this sponsorship that really takes this story from the sort-of-interesting to the fascinating. Read More

This weekend, at an international cultural workshop held at the Asia-Europe Meeting (ASEM) in Vietnam, a range of attendants, including government officials, NGO workers, artists and cultural experts, discussed current projects they are currently working on in China. Read More