Chinese cultural consumers
Adidas’ Deep Dive Into Chinese Culture Aims To Re-energize The Local Market
How has the sportswear giant built its cultural credibility in China and gained access to the country’s artistic talent pool? Read More
Loewe Sets The Bar For Chinese Cultural Marketing
Loewe’s Spring 2023 campaign inspired by Chinese ceramics was well received by Chinese netizens. What can global brands learn from the Spanish house? Read More
Why The Chinese Cultural Consumer Could Power A Luxury Resale Boom
Any aversion to secondhand luxury is fading fast among CCCs interested in collecting archive pieces and reducing their carbon footprint. Read More
Chinese Cultural Consumers Learn Locally and Collect Globally
As China’s economic fortunes have risen, the past decade has seen Chinese collectors become a focal point for the art world. Read More
