Chinese Cultural Consumer
China’s Cultural Consumer Is All About Instant (and Artistic) Gratification
Fueled by the need to attract young consumers, auction houses have been diversifying their businesses beyond public auctions and private sales. Read More
Luxury Brands: Don’t Forget About China’s Cultural Consumer
The rapidly evolving nature and global outlook of Chinese Cultural Consumers makes them difficult for luxury brands to identify and influence. Read More
Why Guochao Is So Important To China’s Cultural Consumers
There has been a strong uptick in interest in Guochao products over the past two years, but will that momentum continue through 2022? Read More
Undercover Influencers Test the Patience of China’s Censors
While many Chinese KOLs are resisting the urge to show off, others are evading censors by shoehorning luxury items into seemingly unassuming content. Read More
What Do Chinese Cultural Consumers Want?
CCCs who spend on building their interest-based collections (including rare and hard-to-find items) are emerging as VIPs for top brands worldwide. Read More
Where the Chinese Cultural Consumer Lives and Shops
The spending playground of the Chinese Cultural Consumer (CCC) is both local and global, encompassing a multifaceted field of aspiration-led subcultures. Read More
As Idol Troubles Continue, Brands Still Bank On Crazed Fans
Despite the slew of idol scandals, brands are still relying on stars like Blackpink and Cai Xukun to drum up excitement for their August drops in China. Read More
Is Pop Mart’s Gravy Train Grinding to a Halt?
China’s collectibles market has exploded over the past decade, driven by millennial and Gen Z demand for limited-edition designer and art toys. Read More
Four Takeaways From Jing Daily’s Latest Report, Chinese Cultural Consumers: The Future Of Luxury
The rapid rise and evolution of the Chinese Cultural Consumer presents luxury brands with hugely significant opportunities and challenges. Read More
