chinese consumers

Burberry seems to be on the right track to having a business turnaround, but the question remains to be whether the current upward trend can be sustained. Read More

Chinese consumers need to cultivate an understanding of sustainable materials before brands can communicate their true differences to them. Read More

Despite the strong growth rate of the luxury market in China, most brands still fail to address Chinese Millennials appropriately. Read More

Fashion icon Yue-Sai Kan is the latest public figure working to advance the burgeoning sustainable fashion movement in China. Read More

Three months can seem like an eternity. Dolce & Gabbana should not waste another three months to make a heartfelt comeback in China. Read More

Erno Laszlo’s CEO Charles Denton plans to grow the New York-based skincare brand into a one billion yuan brand within five years. Read More

A shift in how millennials and Gen-X consumers live is fueling a high-end design boom in China. Read More

Taking a life of its own, Chinese-style marketing has followed neither existing textbooks nor tenets of ad gurus like David Ogilvy and George Lois. Read More

In China, Gen-Zers are on their mobile phones more than eight hours a day. Millennials complain on social media if they get bad customer service. Read More

The Italian high-end department store Rinascente recently added its concierge services via WeChat, boosting average expenditures of customers. Read More