chinese consumers

Many affluent Chinese consumers are moving past simply acquiring products, and instead are investing in services that provide the best quality of life. Read More

Making partnerships with influencers is becoming a more expensive and riskier proposition for brands—and fake followers are only one part of the problem. Read More

When Chinese consumers look for new, transformative luxury products, aside from aesthetics and quality, they search for the metaphor behind an object—Yù Yì. Read More

China’s passion for customization is deeper than a personal branding fad and more as a movement that’s here to stay. Read More

Burberry seems to be on the right track to having a business turnaround, but the question remains to be whether the current upward trend can be sustained. Read More

Chinese consumers need to cultivate an understanding of sustainable materials before brands can communicate their true differences to them. Read More

Despite the strong growth rate of the luxury market in China, most brands still fail to address Chinese Millennials appropriately. Read More

Fashion icon Yue-Sai Kan is the latest public figure working to advance the burgeoning sustainable fashion movement in China. Read More

Three months can seem like an eternity. Dolce & Gabbana should not waste another three months to make a heartfelt comeback in China. Read More

Erno Laszlo’s CEO Charles Denton plans to grow the New York-based skincare brand into a one billion yuan brand within five years. Read More