chinese consumers
WeChat On-Demand Service Boosts Rinascente’s Sales
The Italian high-end department store Rinascente recently added its concierge services via WeChat, boosting average expenditures of customers. Read More
Meet the FOCers: Chinese Tourists Flock to Fashion Outlets of Chicago
The Fashion Outlets of Chicago showcases many certifiable ways outlet malls should use to court Chinese luxury shoppers during their visits to the U.S. Read More
Brooks Brothers Pushes Presentation, not Product, in Shanghai
Speaking to Jing Daily in Shanghai, Global Chairman and CEO Claudio Del Vecchio told us he believed in the brand, but not the way it was previously being presented in China. Read More
Could Balenciaga Have Responded to the Paris Store Scuffle Better?
A prompt apology wasn't enough in the eyes of Chinese netizens, but there were other options available to the Spanish luxury brand. Read More
Why Luxury Brands’ Approach to “Chinese Aesthetics” Fails
The Palace Museum tapes used by consumers to decorate luxury lipstick products is an example of design based on cultural references, not assumptions. Read More
5 Things to Know About the Hottest Pop-up Retailing Trend in China
Pop-up retailing is experiencing explosive growth in China. Here are five things that luxury brands need to know about this trend. Read More
JD Goes to War with Alibaba, Calls It ‘Monopolistic’ Market Player
China's e-commerce site JD calls Alibaba's Tmall a 'monopoly,' citing brands and merchants who have reportedly been told that if they want to work with Tmall, they have to do so exclusively. Read More
Chinese Social Media in 2017: What You Need to Know
A recent report by the market research company Kantar Group reveals that the social media landscape in China is not all about WeChat and Weibo anymore. Read More
10 Lessons from China’s Dominant E-Commerce Game
The latest report by Boston Consulting Group reveals 10 key reasons that China is beating the West in the e-commerce industry. Read More
9 Mobile Social Marketing Tips for Luxury Brands in China
A leading Chinese digital marketing agency Social Touch recently hosted a conference in Shanghai to discuss the future of mobile social marketing in China. Read More
