chinese consumers

Morning Consult surveyed 2,000 Chinese adults to gauge their perceptions of COVID-19 as a health risk in China and how it’s shaping consumer demand. Read More

In the 2020 Q1 earnings call, LVMH's CEO Bernard Arnault said that Chinese consumers will continue to spend more in their home country. Read More

A crisis like COVID-19 brings shifts in consumer luxury attitude. We look at some data-driven insights about what Chinese consumers need right now. Read More

There are many different types of Chinese travelers these days, but the elite international traveler from China is now crucial to every travel market. Read More

As China's economy slows, some thoughts on how luxury businesses that have become reliant on young Chinese consumers' spending can avoid getting hit hard. Read More

Many affluent Chinese consumers are moving past simply acquiring products, and instead are investing in services that provide the best quality of life. Read More

Making partnerships with influencers is becoming a more expensive and riskier proposition for brands—and fake followers are only one part of the problem. Read More

When Chinese consumers look for new, transformative luxury products, aside from aesthetics and quality, they search for the metaphor behind an object—Yù Yì. Read More

China’s passion for customization is deeper than a personal branding fad and more as a movement that’s here to stay. Read More

Burberry seems to be on the right track to having a business turnaround, but the question remains to be whether the current upward trend can be sustained. Read More