chinese consumer

Global brands often conflate Modernization and Westernization, but the missing link is a deep cultural understanding of consumer purchase motivations. Read More

Unlike previous generations, they are willing to deviate from the well-known brands and acceptable light, floral fragrances to explore niche players and more daring scents that express their individual tastes. Read More

China's new generations are not looking for brands that impose products on them but brands that share ideas and opportunities, a more horizontal communication approach. Read More

Luxury brands love collaborating with the fabulously popular beauty app, but some commentators are worried it’s enabling an unhealthy obsession. Read More

Companies like Shanghai's LuxTNT believe the see-now, buy now trend is unstoppable in China, even as other markets wonder if it's really tenable. Read More

Some were put off by the inclusion of fake heads and baby dragons, while others admired the innovation. But can Gucci cater to both meme-loving millennials and those looking for timeless fashion? Read More

The Creative Director of the Italian jewelry house says some Chinese consumers know things about his brand that even he wasn't aware of. Read More

The Parisian luxury brand recently admitted that their $850 Triple S sneaker is no longer being made in Europe. Not everyone was upset. Read More

From di ao (Dior) to xiang nai er (Chanel), every fashion label has to decide what to do with their name when they enter the China marketplace. Dialects, lucky and unlucky names and characters all have a bearing on the decision. Read More

Florentia Village is expanding its brick-and-mortar presence in China, but it’s also ramping up its digital touch points to keep up with luxury’s online growth.  Read More