chinese consumer
Morgan Stanley Report: China’s Reopening Means More Spending On Luxury
Chinese luxury spending is forecast to return to pre-pandemic figures — under the right conditions. Read More
Bain: Chinese ‘Very Important Clients’ On The Rise, 2% Of Global Consumers Contribute To 40% Of Luxury Spending
China’s Very Important Clients, who mostly comprise high-net-worth individuals (HNWI), were a major contributor to luxury sales over the year. Read More
What Chinese Consumers Really Think About Sustainability
Viewing sustainability through a Western lens often creates misunderstandings in China. Brands need to know how local consumers decode "green luxury." Read More
Adapting for China? Global Brands Don’t Seek to be Understood, but to Understand
Global brands often conflate Modernization and Westernization, but the missing link is a deep cultural understanding of consumer purchase motivations. Read More
Opinion: Post-90s Chinese Are a Unique Opportunity for Fragrance Brands
Unlike previous generations, they are willing to deviate from the well-known brands and acceptable light, floral fragrances to explore niche players and more daring scents that express their individual tastes. Read More
Opinion: These 8 Qualities Define Chinese Youths
China's new generations are not looking for brands that impose products on them but brands that share ideas and opportunities, a more horizontal communication approach. Read More
“We Don’t Believe Chinese are Superficial or Narcissistic,” Says Meitu
Luxury brands love collaborating with the fabulously popular beauty app, but some commentators are worried it’s enabling an unhealthy obsession. Read More
Livestreams and Trunk Shows Could Be China’s Next Big Wave in Luxury
Companies like Shanghai's LuxTNT believe the see-now, buy now trend is unstoppable in China, even as other markets wonder if it's really tenable. Read More
Chinese Gucci Fans Divided Over “Horror Movie” Runway Show
Some were put off by the inclusion of fake heads and baby dragons, while others admired the innovation. But can Gucci cater to both meme-loving millennials and those looking for… Read More
Andrea Buccellati: Chinese Consumers Are Students of Luxury
The Creative Director of the Italian jewelry house says some Chinese consumers know things about his brand that even he wasn't aware of. Read More
