chinese consumer
What Chinese Consumers Really Think About Sustainability
Viewing sustainability through a Western lens often creates misunderstandings in China. Brands need to know how local consumers decode "green luxury." Read More
Adapting for China? Global Brands Don’t Seek to be Understood, but to Understand
Global brands often conflate Modernization and Westernization, but the missing link is a deep cultural understanding of consumer purchase motivations. Read More
Opinion: Post-90s Chinese Are a Unique Opportunity for Fragrance Brands
Unlike previous generations, they are willing to deviate from the well-known brands and acceptable light, floral fragrances to explore niche players and more daring scents that express their individual tastes. Read More
Opinion: These 8 Qualities Define Chinese Youths
China's new generations are not looking for brands that impose products on them but brands that share ideas and opportunities, a more horizontal communication approach. Read More
“We Don’t Believe Chinese are Superficial or Narcissistic,” Says Meitu
Luxury brands love collaborating with the fabulously popular beauty app, but some commentators are worried it’s enabling an unhealthy obsession. Read More
Livestreams and Trunk Shows Could Be China’s Next Big Wave in Luxury
Companies like Shanghai's LuxTNT believe the see-now, buy now trend is unstoppable in China, even as other markets wonder if it's really tenable. Read More
Chinese Gucci Fans Divided Over “Horror Movie” Runway Show
Some were put off by the inclusion of fake heads and baby dragons, while others admired the innovation. But can Gucci cater to both meme-loving millennials and those looking for… Read More
Andrea Buccellati: Chinese Consumers Are Students of Luxury
The Creative Director of the Italian jewelry house says some Chinese consumers know things about his brand that even he wasn't aware of. Read More
Chinese Consumers Divided Over Balenciaga’s “Made in China” Revelation
The Parisian luxury brand recently admitted that their $850 Triple S sneaker is no longer being made in Europe. Not everyone was upset. Read More
How International Luxury Brands Translate Their Names for China
From di ao (Dior) to xiang nai er (Chanel), every fashion label has to decide what to do with their name when they enter the China marketplace. Dialects, lucky and… Read More
