chinese celebrity
Chinese superstar and brand ambassador Cai Xukun responds to sex scandal rumors
Rumors are swirling that Prada ambassador Cai Xukun is embroiled in a sex scandal. Watching how netizens and brands react will provide insight into China’s complex arena of celebrity culture. Read More
Can the Reality Idol Show, Youth With You 2, Create More Fashion Darlings?
Youth With You, now in season 2, is an iQiyi talent competition/reality show that aired in March, during the COVID-19 lockdown, and became a hit in China. Read More
WeChat Leverages Celebrity Halo Effect to Increase Ad Engagement
Many WeChat users were surprised to spot stars profile on their feed, turns out that it’s a new gimmick by WeChat to boost the visibility of moments ads. Read More
Does Dior Have an Identity Crisis in China?
What's behind Dior's controversial brand ambassadors in China is its desperation of reaching a millennial audience who is different from its traditional consumers. Read More
This Report Ranks China’s Top Celebrities by Commercial Value
A new report examines the influence and commercial value for brands of 400 Chinese celebrities in the first half of 2017, and the results may surprise you. Read More
Trending in China: Dalian Wanda Donates 10 Million to Earthquake Victims
Today in China, people are buzzing about Wanda's donation to earthquake victims and Africa becoming the newest summer hotspot for Chinese travelers. Read More
Bally Introduces Chinese Actress Tiffany Tang as First Asia-Pacific Spokesperson
The Swiss luxury brand with a long history in China is seeking to tap a youthful, 'authentic' audience as it strengthens its strategy in its most important market. Read More
6 Questions Every Marketer in China Is Asking
Digital Luxury Group's experts reveal six key questions every Chinese luxury marketer is asking during the Luxury Society Keynote event in Shanghai. Read More
Chinese Celebrities and Influencers Draw in Audiences for Luxury Watch Brands at SIHH 2017
Luxury watch brands that showcased their latest novelties at SIHH collaborated with Chinese celebrities to get maximum exposure with a Chinese audience. Read More
Fan Bingbing Tops Forbes’ Chinese Star Power List
The mainland actress known for many lucrative luxury endorsements beats the likes of Andy Lau and Jay Chou for the status of top Chinese celebrity. Read More
