chinese celebrities
China Curbs Idol-Related App Purchases
Chinese authorities have removed apps from online stores that support idols and celebrities while forcing others to institute age restrictions. Read MoreHow Weibo Is Fueling Social Capital For Luxury Brands In China
On July 15, Weibo hosted a panel titled: Empowering Luxury Innovation and Expanding Brand Influence. What were the takeaways for luxury players? Read MoreCan 40 Years of Michael Kors Still Woo China?
Michael Kors launched its Fall 2021 Collection digitally — celebrating its 40th anniversary — and reached Chinese consumers via a live telecast in Shanghai. Read MoreBrands are Helping Super Fans Support Their Idols
Fan groups are a smart way for brands to build a rapport with fans and support them to do what they love — instead of simply pushing products on them. Read MoreCai Xukun and Yang Mi Remain the Top Celebrities in China in April: R3
The April R3 Celebrity Index revealed that Chinese boyband member Cai Xukun and actress Yang Mi were the most-buzzed-about stars in China last month. Read MoreChinese Whispers: A Ranking of Chinese Celebrities’ Commercial Power, and More
Hong Kong actor Shawn Yue, who is the brand ambassador for Tommy Hilfiger in China, had the largest influence on consumer purchases in Q4 2018. Read MoreChina’s State Media Investigates Fake Followers of Celebrities
Attempting to eliminate fake-follower buying in China, the state media CCTV investigated the behind-the-scenes supply chain of this grey market. Read MoreChina Closes Harper’s Bazaar’s WeChat Account, Again
China's internet authorities once again closed Harper's Bazaar's WeChat account a day after it published an article about the personal life of a celebrity. Read MoreChina Shutters Harper’s Bazaar and 24 Other Accounts on WeChat
Fashion magazine Harper's Bazaar was among 25 WeChat accounts shut down by China's internet authorities in a wider crackdown on independent media. Read More5 Takeaways for Luxury Brands from Political Celebrity Missteps in China
Luxury brands would do well to heed these situations when celebrities’ political positions had repercussions on the brand they represented in China. Read More