Chinese beauty
The New Voice Of Chinese Fashion Media
Influential Stylist and Creative Director Lucia Liu returns to Huasheng Media to change the publishing industry game. Read More
Can Brands Tap Into The Rebellious Gen-Z “Tea Art” Trend?
A new makeup style in China called Tea Art is turning a derogatory internet catchphrase upside down, but can brands take advantage of this trend? Read More
Why China’s Q&A Platform Zhihu is the Best Option for Beauty Brands
When it comes to knowledge about China’s sharing economy, the Q&A platform Zhihu shines. But its new marketing tool could change everything. Read More
How Mergers Are Changing The Face of China’s Beauty Market
Domestic beauty brands and e-commerce platforms are making it harder for established players to expand in China, so conglomerates are now investing in them. Read More
China’s Overnight Skincare Obsession Goes Mainstream
For Chinese beauty junkies, the 10-step beauty routine no longer cuts it. It’s now all about overnight beauty hacks to achieve flawless, glowing skin. Read More
How Can Luxury Beauty Brands Keep up in Asia? Look for these Beauty Barometers
Our 3 key beauty barometers to help global luxury beauty brands better understand what works in the beauty market in China and beyond. Read More
6 Beauty Industry Trends in China Brands Must Know
Beauty is booming in China, but there are new developments in this lucrative market that beauty brands should be aware of right now. Read More
Can Cha Ling, a Local Beauty Brand Backed by LVMH, Succeed in China and Beyond?
What challenges does Cha Ling, a local Chinese beauty brand backed by LVMH, need to conquer in order to gain market share from international beauty brands? Read More
Can Brands Challenge Chinese Beauty Aesthetics?
A social media discussion about Chinese standards of beauty has erupted on Weibo following an ad campaign featuring Chinese model Jing Wen. Read More
