Chinese beauty consumers
Will Alibaba’s AR Makeup Technology Change the Chinese Beauty Market?
It may take some time for Chinese beauty customers to fall in love with the virtual experience of AR makeup tools, but the potential is promising. Read More
Why Natural Skincare Brands are Targeting China
Organic and green skincare is increasingly important to Chinese consumers, but can new beauty brands compete with massive, entrenched global brands? Read More
App Watch: Why Western Beauty Brands Should Collaborate with “Beauty Evolution”
To better engage Chinese consumers, Western luxury beauty brands should look beyond Weibo and WeChat and into emerging platforms like Beauty Evolution. Read More
What’s Behind China’s Beauty Addiction?
In China, selfie culture has created such unattainable beauty standards that body and face ideals in that country have been changing because of it. Read More
Masahiko Uotani on How Shiseido Reaches Chinese Consumers
The Chinese market has become a critical growth engine for Shiseido, the leading Japanese beauty and cosmetics powerhouse. Read More
