china valentine’s day
Prada Sees Explosive Growth With New E-tail Strategy
Though the brand initially took the wrong approach in China, Prada broke sales records by changing course and embracing Chinese e-commerce channels. Read More
How These 6 Brands Looked Beyond Love This Valentine’s Day
For luxury brands this year, Valentine’s Day marketing campaigns mainly used a soft power approach due to the ongoing Covid-19 crisis. Read More
China’s (Second) Valentine’s Day Feels The Love From Luxury Marketers
Valentine's Day may be on February 14, but it's only one of two love holidays luxury brands are able to celebrate in China. Read More
