china tech
Virtual human livestreams are taking over China while NPC-style creators thrive globally
In Asia, brands are harnessing the soft power of virtual human livestreamers, while the West sees creators pretending to be virtual humans. Read More
With Jack Ma Stepping Back From Ant, Is China’s War On Tech Giants Over?
Jack Ma has just ceded his majority control of China’s Ant Group. What does this mean for the fintech giant’s growth prospects and stalled IPO? Read More
Will Beijing’s Gaming Crackdown Affect Luxury?
Louis Vuitton and Burberry both released online games and NFTs, respectively, but will they align with Beijing’s latest regulatory crackdown on the tech sector? Read More
How Chinese Tech Builds Trust, Part II: China’s Marketplaces Are Like Tinder for Brands
Content production, engagement, and storytelling are key elements when brand communication is taking place largely through digital feeds. Read More
Virtual Reality in China: Unlimited Possibilities for Luxury Brands
Chinese consumers favor virtual reality-backed shopping experience. Some luxury brands such as Vacheron Constantin and Dior have taken note of this trend. Read More
An Open Letter to WeChat: 6 (New) Suggestions from an Advertiser
In this letter, a VP at one of the largest advertising companies operating in China gives social media app WeChat a few suggestions. Read More
Will Wealthy Chinese Consumers Fall for Apple’s Pricey New iPhone X?
As Apple struggles in China's smartphone market, some think the high price tag of its new iPhone X might deter even wealthy buyers. Read More
More Chinese Travelers Are Talking About Accessible Luxury on ‘Little Red Book’
One of China's most popular user-generated cross-border apps, Little Red Book is helping Chinese shoppers abroad track down their favorite affordable luxury brands. Read More
Event Watch | China Connect Paris
From April 6 to 7, China Connect will bring tech and digital marketing professionals together to share and explore how brands can use online tools to woo Chinese m-commerce consumers. Read More
Chinese Social E-Commerce App Forges Online Community of Foreign Brand Fans
With a $10 million funding round, e-commerce startup named Red bets big on combining two things Chinese online shoppers love: social media and foreign brands. Read More
