china strategy
Valentino’s Italian Couture Spectacular Wows China
Valentino presented Haute Couture Fall/Winter 2022-23 collection at the house’s headquarters in Rome. How did the return embody the maison’s strategy? Read More
Register: How Collaborations Are Defining Experiences in China
Register for Jing Group x TONG's "How Collaborations Are Defining Experiences in China" to learn the importance of brand collaborations for China strategies in 2021. During the webinar, we'll discuss… Read More
Why Is Hermès Thriving In China Despite COVID-19?
Following lockdown, Hermès enjoyed stellar sales in China after reopening. How has it been able to not only weather the COVID-19 crisis — but also thrive? Read More
Suitsupply Fits the Chinese Man Just Right
Born in Amsterdam in 2000, Suitsupply brings a new kind of attitude to luxury tailoring in China. Read More
Baccarat CEO Daniela Riccardi’s Strategy for Expanding Into New Categories
How does a brand known for its chandeliers start selling hotel rooms and fragrances? Read More
The 5 Most Provocative Statements From China Connect, Paris
Where do senior executives from Maserati, Havas, Coca-Cola, Secoo, and Meitu see the China market going? Read More
The 5 Most Provocative Insights From London’s Millennial 20/20 Summit
Number one. Chuck Out Your 2018 China Marketing Strategy. Read More
In China, Is Brand Image More Important Than Sales?
Every brand wants a pristine image and strong sales. But amidst the complexities of a developing China, can they have both? Read More
